Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Investors Business Daily
Investors Business Daily
Business
ALAN R. ELLIOTT

Winnebago Plummets, End Of The Road For The 'Vanlife' Craze?

Motor home maker Winnebago reported a deep fiscal fourth-quarter earnings miss and trimmed its full-year outlook by a third Wednesday morning. Winnebago shares veered 7% lower in premarket trade.

A leading outfitter of the 'vanlife' movement that hit the road as the pandemic shooed Americans of all stripes outdoors, Winnebago reported earnings of 28 cents per share for the quarter ended in August. That was an 82% drop vs. year-ago levels and the company's eighth straight period of double-digit losses.

Analysts had projected a 44% drop. Revenue dropped 6%, to $720.9 million, holding narrowly above the analyst target of $718.7 million.

"Winnebago Industries' fourth quarter performance fell short of our expectations, primarily reflecting the sluggish retail demand environment and operating inefficiencies within our Winnebago branded businesses," said Michael Happe, CEO in the company's quarterly statement.

Winnebago, Thor Agree On Outlook

Happe listed various factors affecting the Eden Prairie, Minn.-based company's results. Among those, uncertain retail conditions, higher inventory carrying costs and slightly elevated inventories in the motor home segment topped the list, leading to "continued dealer hesitancy and increased promotional efforts."

Winnebago stock has wandered through a long series of consolidations after declining from highs set early in 2021.

Shares of both Winnebago and larger peer Thor Industries gained ground since June, when fiscal third-quarter earnings indicated RV sales could be on the rise. Thor neatly topped expectations in its late September report. But it sharply pared its earnings outlook, also saying it projected "challenging" market conditions through the remainder of the July-ending fiscal year.

Thor's management did acknowledge "a positive inflection in the macroeconomic conditions could occur before the end of our FY25 that could favorably impact our financial performance." But the company said "we do not currently model such an inflection beyond the normal seasonal lift we anticipate in the spring."

Winnebago stock dropped nearly 9% early Wednesday. Shares of Thor fell less than 2%.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.