H&M has been throwing parties around the world, from London to New York with Charli xcx — and now it’s Australia’s turn with Benee. That’s right, Miss Supalonely herself will be the headliner at the exclusive Autumn/Winter event, and this is the touch of Glitter we need in our lives.
@berni_sounds_ Charli XCX performance at H&M event in London 🗣 @Charli XCX #charlixcx #hm ♬ sonido original – Berni Sounds
We’re giving away five double passes so you can go behind the curtain at THE fashion event of the year. You and your stylish bestie will be rubbing shoulders with all the right people, so make sure to dress to impress. You’ll get bonus points if your outfit is from H&M’s latest collection.
Here are all the doors the double pass will open for you.
@plyskag H&M x Charli XCX successfully floored me ✨ Announced 3 hrs ago on their IG – so brat summer continues? @H&M @Charli XCX #charlixcx #bratsummer #brandcollaboration ♬ 365 – Charli xcx
What do I win with an H&M double pass?
You could win two tickets to H&M’s Autumn/Winter launch party, and the fashionista in me is fangirling so hard for you. This VIP double pass will grant you access to a private Benee concert, and you might even get to hear her new song, Animal, live(!!).
Not only will you see the winner of the New Zealand Music Awards, but you’ll also be dancing to live DJs and enjoying free food — talk about first-class treatment. Did I mention that you’ll get a $250 H&M voucher to put towards your event outfit??
@beneemusic #duet with @zoifishh #PrivateLabelTest #newmusic #benee #supalonely #fyp #xoxo #touringsoonandplayingnewmusic #album #2025 ♬ Supalonely (feat. Gus Dapperton) – BENEE
Of course, the main event is getting the first look at H&M’s new Autumn/Winter collection. Models and influencers alike will be on the edge of their seats to find out what looks the designers have chosen, setting the tone for the rest of the year. Think of it as your Autumn and Winter lookbook — and you get front-row access (so jelly)!
How do I win an H&M double pass?
All you need to do to win a double pass is tell us what you think the biggest trend will be this Autumn/Winter season. We know y’all are so stylish, so we’re keen to see what you’re inspired by this year!*
WIN: H&M COMP / WIN TIX TO EVENTWhen is H&M’s Autumn/Winter 2025 launch party?
H&M’s Autumn/Winter 2025 collection launch party will be held on Thursday, March 20. The event in Sydney kicks off at 9:00pm, and partying will go on until midnight.
@showroom_22 PART 2 • Continue on with us to celebrate the Mugler H&M collaboration launch event in Sydney • Available to shop now exclusively at H&M Commercial Bay 🖤 #mugler #hm #muglerhmcollab #muglerhm #fashion #event #party #launch #pr #fyp #foryou #foryoupage #daily #dailyvlog #grwm ♬ Bikini Bottom – Ice Spice
A taste of H&M’s 2025 Autumn/Winter Collection
We’ve been given a sneak peek of H&M’s Autumn/Winter collection, and let’s just say it’s a complete refresh.
H&M will be in its elevated collection era, balancing sophistication and glamour with versatility — because you deserve to look good while actually being able to move. Each piece grabs attention without being an eyesore, including design-focused silhouettes, intriguing additions and rich tones.
The womenswear collection is where these details really shine, from a floor-length oversized black fur-like coat to a tight, shiny burgundy jacket that you can wear as a dress. The 2025 A/W range shakes things up with looks from different decades, from the ’20s to the ’60s and the ’90s to now.
@newnessagency @H&M unveiled the H&M Studio A/W 2024 Collection with a jazz-themed preview event. The glamorous evening captivated celebrities and influencers, showcasing a contemporary twist on timeless silhouettes in a sophisticated setting. PR & Communication coordination, Creative Direction, Production, and Coordination by #NEWNESSAgency __ #HM #HMstudio #hm #handm #Jazzvibes #Athens #Athensparty #Greece #Party #fashionparty #jazzevent #jazz #CreativeAgency #prandcommunication #greekcelebrities #greekinstagram #greekinfluencers #influencersgreece #fashioninfluencer #fashioninfluencers #tiktokgreece #hmhellas #hmbulgaria #hmhungary #athensevent #athensevents #athensgreece #athensparty #aw24 #jazznight #newcollection #tiktokviral #hm #tiktokfashion #tiktokfashionmonth #tiktokfashionweek #fashiontrend #celebrities #greekcelebrities #greekstar #greekinfluencer #celebs ♬ Embrace It – Ndotz
Culture and music are the inspiration for this collection, with models including Charli xcx, Arca, Lila Moss, Ajus Samuel, LoliBahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega, and Lux Gillespie.
@ornelgamag 🚨 Big News! H&M is hitting the reset button 🔄 and starting from scratch for their A/W 2024 collection! 😲✨ Rumor has it there's a secret event in London 🇬🇧 on the 12th of September. 👀 #HM #AW2024 #FashionNews #LondonEvent #SneakPeek @H&M ♬ original sound – ornelgamag
H&M’s Autumn/Winter collection will be available in store and online on March 20, and I’ll see you at the front of the queue.
Image Credit: H&M Group.
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