Wiltshire-based healthcare investment group Optimism Health Group has integrated two of its subsidiary eye care businesses.
The Swindon-headquartered firm has said Visioncall, which provides eye care services to care homes, has now become part of OutsideClinic, with the former’s brand to be retired.
Optimism Health Group acquired Visioncall through OutsideClinic - also based in Swindon - last year, which it followed with a deal for domiciliary eye care provider, Care Opticians, at the start of this year.
The group said the integration of Visioncall into OutsideClinic was part of its plan to create a “powerhouse brand” to focus on a “rapidly growing” market.
The enlarged business will have more than 450 colleagues, with OutsideClinic aiming to grow by a further 20% over the next 18 months as it looks to help record numbers of patients in its mission to ensure everyone who needs it has access to high quality eye and hearing care.
Optimism Health Group chairman Henry Pitman said: “The more we collaborated with our Visioncall friends, the more we were struck by the common purpose we shared.
“Bringing everything under the respected OutsideClinic name enables us to present a consistent face to the world, delivering further benefits to our patients, clients and staff, and driving our ambitious plans to scale the business.”
Mr Pitman said the company had recently invested £1m in a new lens manufacturing facility in Glasgow and would continue to invest “significantly” in testing equipment and across its HR and marketing operations.
Optimism Health Group previously said it was aiming to turn OutsideClinic into a £100m turnover business by 2026.
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