Nottinghamshire-based retailer Wilko said it has demonstrated its commitment to home delivery by extending its contact with a fulfilment provider. The has extended its contract with GXO Direct to June 2026, as part of the businesses latest move to offer customers more convenient ways to shop.
Earlier this year Wilko, which has its headquarters in Worksop, had to cut hundreds of jobs from its 16,000 staff members. The company announced in February that it was going to get in better shape going forward by driving sales in store and online, whilst also included driving down operating costs.
As part of its omnichannel transformation, Wilko said it is trying to find more ways to help customers shop across all its channels, such as online as well as its 400 stores nationwide. As part of the new deal with GXO Direct, Wilko said it will be able to continue benefitting from the flexibility of the GXO Direct warehousing facilities, helping its customer experience by giving even easier access to the products customers need.
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In February 2023, the business launched its Click and Collect service, which now accounts for 42% of all online orders. The collection time for this service has also been recently improved, meaning customers can pick up orders in just two hours.
Other recent digital improvements and strategic partnerships include adding Clearpay to its online checkout, with further initiatives focused on customer convenience and flexibility launching almost weekly. Ben Exall, Digital & Marketing Director at wilko, said: “The GXO Direct work has been key to the acceleration of wilko’s omnichannel transformation and that’s why we’re delighted to extend our contract with the business until 2026.
“Our stores remain the cornerstone of our business and we’ve always been a one-stop-shop for all our customers everyday household and garden jobs, but now we’re able to offer more great value products, readily available to shop, wherever the consumer wants, through fulfilment experience optimisation, ease of find & research, checkout, payment and aftercare initiatives.
"This contract extension accompanies a raft of recent announcements. Investing in improving our customer experience both digitally and in-store is at the heart of our turnaround strategy.”
