The pace of fashion trend cycles can be dizzying. What starts with an eye-catching runway piece quickly becomes a viral TikTok accessory. The TikTok viral product becomes an Amazon fashion favourite, and suddenly, it’s on the shoulders, wrists, earlobes, and vanities of every cool girl you know.
The internet is a big place, and tracking down that mysterious “It” accessory in a world of fashion gatekeeping can require next-level detective skills.
We recently discovered that Amazon has quietly addressed this problem, curating every internet-famous product in one place. It’s a corner of the internet where you can quickly browse the creme de la creme of Amazon fashion girl favourites. Think of it as as a retailer version of your TikTok “for you” page.
2024’s Best Amazon Fashion Buys
- JW Pei Women’s Gabbi Ruched Hobo Handbag, $151.86, Amazon
- Ermonn Women’s Two Strap Heeled Sandals, $76.28, Amazon
- Lian Chunky Gold Earrings for Women 18K Gold Plated Drop Earrings Lightweight Waterdrop, $16.99, Amazon
The Best Amazon Fashion and Beauty Buys of 2024
JW Pe Women’s Gabbi Ruched Hobo Handbag
from $151.86 at Amazon
Best for: Eco-conscious luxury
If you were taken with the Bottega Veneta Jodie Leather Tote, you’ll love this baguette bag from Chinese-American label JW Pei. The family-owned boutique label creates eco-conscious bags with vegan leather and recycled plastic and has become an Amazon fashion favourite. The Gabbi comes in a range of colours, but we’re loving “Grass Green”, an acidic emerald shade that’s seen a recent boost in popularity thanks to the Charli XCX’s “Brat Summer” aesthetic.
Sizes: One size | Colours: Crystal black (diamante embellished), beige, black, brown, coral almond, lavender, yellow, orange, peacock blue, pink, green with appliques, green | Materials: vegan leather, lining polyester
Key features:
- Recycled plastic vegan leather
- Magnetic closure
- Faux suede lining
- Dimensions: 7.67” W 3.74” H 1.77” D
- Handle drop: 4.33”
Ermonn Women’s Two Strap Heeled Sandals
from $76.28 at Amazon
Best for: mule
There’s nothing like a mule for summer, and these heels feature an on-trend 90s squared toe and curved architectural stiletto that will add a sophisticated element to any outfit. The adjustable velcro straps are both cute and comfortable.
Sizes: 5-11US Colours: black, brown, khaki, silver, nude, coffee | Materials: faux leather
Key features:
- Adjustable straps
- Squared off toe
- Slim curved stiletto
Lian Chunky Gold Earrings for Women 18K Gold Plated Drop Earrings Lightweight Waterdrop
from $16.99 at Amazon
Best for: a flash of gold
The teardrop earring is having a moment, and these beautifully curved gold-plated studs will elevate any look.
Sizes: one size | Colours: gold, rose gold, black, silver | Materials: 18k gold plated stainless steel
Key features:
- 18k gold plated stainless steel
- Teardrop shape
- Studs
- Hypoallergenic
Jereture Mesh Beach Tote
from $32.99 at Amazon
Best for: multi-purpose tote
Large enough to hold your book, drink bottles, and towels, this effortless and aesthetic tote is perfect for a European getaway (hello, lightweight packing). We see it as a staple in our summer rotation.
Sizes: One size | Colours: khaki, coral, khaki plus | Materials: mesh
Key features:
- Interior for phone, wallet and keys
- Waterproof base
- Dimensions: 17.3L x 15.8H x 5.2W
Butaby Rectangle Sunglasses For Women
from $12.99 at Amazon
Best for: Eco-conscious luxury
This season, we’ve been seeing retro squared-off frames from brands like Prada and Gucci, and we’ve become enamoured with the face-flattering style. These TikTok-approved shades come in tortoiseshell and black and provide 100% UV protection (because what’s the point of sunglasses if they don’t protect you from… the sun?). Consider them snapped up.
Sizes: One size | Colours: tortoiseshell, black | Materials: PC plastic frame, UV400 protection lens
Key features:
- Two for one: Black and tortoiseshell glasses come in pack
- UV4000 protective frames
- Versatile style
- Weight: 40g
Zesica, Women’s Bohemian Summer Plaid Dress
from $58.91 at Amazon
Best for: summer dress
Spotted on the runway at Louis Vuitton SS24 and Chloé AW24, the statement sleeve is going nowhere, call it the Princess Diana effect. The puff sleeves on this simple summer dress are the perfect way to incorporate the trend. We also love the Bridgerton-approved squared-off neckline and structured bodice. Doll it up with heels or wear it with slides, we’re considering it a spring staple.
Sizes: S-XL Colours: beige, black, ginger, light blue, green, pink, taro, grey, teal | Materials: rayon
Key features:
- Squared neckline
- Elasticized puff sleeves
- Tiered full skirt
Apple Airpods Max
from $762.00 (usually $899.00) at Amazon
Best for: stylish tech
Given their visibility, over-head earphones can make or break a look. This is why fashion girlies everywhere have been seen bopping along wearing the Apple Airpods Max. These headphones combine high-fidelity audio, noise cancellation, and Bluetooth with a sleek, elegant design that complements your outfit rather than interferes with it. Available in four shades, we’re particularly taken with the pastel green.
Sizes: one size | Colours: green, space grey, pink, sky blue, silver |
Key features:
- High fidelity audio
- Noise cancellation
- Transparency mode/spacial audio
- Knitted mesh canopy and memory foam ear cushions
- Up to 20 hours listening time
Dream Pairs Women’s Square Open Toe Slide Sandals
from $102.79 at Amazon
Best for: casual footwear
We’ve seen the braided slide everywhere in 2024 and love the elegance and comfort these padded straps lend to a simple sandal. The perfect “out to brunch” shoe, the distinctive squared-off toe and braiding will complement any look.
Sizes: 5-12US | Colours: lavender, nude, black, white | Materials: Polyurethane, foam sole
Key features:
- Slip resistant TPR outsole creates stability
- 4mm padded memory foam insole
- Four shades
Rosyclo Cloud Slippers
from $51.25 at Amazon
Best for: Walking on clouds
If you’re not quite on board with the Ugg boot trend (will we or our arches ever be ready?) but want even more comfort than the Dream Pairs Braided Slides, these bad boys will have you feeling like you’re walking on clouds. The cloud slipper features a 1.6-inch thick sole for added height and comes in 29 shades. We, of course, love the lime green.
Sizes: 5.5-17US | Colours: 29 shades including ombre colourways| Materials: outer – plastic, sole – ethylene vinyl acetate
Key features:
- Slightly recessed sole with upturned toe to perfectly fit your feet
- 1.6 inch EVA sole
- Anti-slip with grip sole
- Odorless, waterproof and washable
Dyson Supersonic Hair Dryer (Iron/Fuchsia)
from $594.99 (usually $649.00) at Amazon
Best for: Fashion editor hair
Every beauty and fashion editor’s secret weapon, this hair dryer works quickly, exerting minimal heat damage on strands and leaving soft, shiny hair in its wake. The attachments, which include a hair smoother diffuser and comb, allow for precise and personalised styling. There’s a reason the Dyson Supersonic tag has featured in 19.5 million TikTok posts.
Sizes: One size Colours: Iron/Fuchsia
Key features:
- Intelligent heat control
- Digital motor spins at 110,000rpm for superior drying speed
- Five magnetic attachments
- Rigorously tested on different types of hair
- 1600 watts
- Cool shot button
Where Are Clothes From Amazon Made?
Products available on Amazon are made by the individual brand’s own manufacturers and then distributed through Amazon. Amazon itself does not manufacture branded products but instead acts as a distributor. For example, if you purchase an item from the fashion label Gucci via Amazon, you are purchasing a product made by Gucci and distributed by an Amazon storefront.
Amazon Fashion Shopping Tips
There are some incredible products to be found on the Amazon website, but one concern you might have is how to verify authenticity. The best way to avoid picking up the wrong product is by shopping directly via a brand or manufacturer’s Amazon page. You can also use Amazon curated pages like “Internet Famous” or Amazon storefronts, where Amazon has considered edits under “Luxury Fashion”, “Premium Beauty”, or sales deal sections that ensure the products you’re shopping have been vetted.
Is Amazon Prime Day Just For Members?
At time of writing, Amazon Prime Day is fast approaching (16-21 July) and the retailer holds many sales throughout the year. To participate in Amazon hosted sales you will need to have a membership. You can consider yourself signed up if you already have an Amazon Prime Video membership. Otherwise, a prime membership comes with plenty of benefits not restricted to the sales. These include access to Amazon Prime Video access, expedited shipping and free delivery for $9.99 a month. You can sign up outright or opt for a 30-day free trial below.
Looking to save money on fashion? Check out our coupon codes for Oroton, Aje, Net-A-Porter and more.
This article originally appeared on Marie Claire Australia and is republished here with permission.
