HubSpot is set to acquire Dashworks an AI startup that focuses on AI-powered workspace search. With this acquisition, HubSpot is trying to strengthen its AI offerings, particularly its Breeze Copilot, by integrating deeper search and reasoning functionality.
No financial details of the deal were revealed. However, the acquisition will allow HubSpot to improve how go-to-market (GTM) teams access and use information across various platforms. Dashworks’ technology specializes in connecting multiple unstructured data sources, from internal documents to third-party apps, and allows natural language search. This aligns with HubSpot’s goal of giving every GTM team member an AI assistant capable of answering context-rich questions.
HubSpot launched its Breeze Copilot last year to support marketers, sales teams, and customer experience (CX) reps with tasks like drafting emails or summarizing CRM updates. Now, with the capabilities of Dashworks, it is set to evolve further. For example, this integration will allow users to ask questions like “What are the latest brand guidelines?” or “What’s the current status of this account?” and receive answers pulled from scattered data sources within and outside HubSpot’s ecosystem.
What’s impressive about Dashworks is its simplicity—ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams, and third-party apps. What used to take hours now takes seconds. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.
Nicholas Holland, SVP and Head of AI at HubSpot
Dashworks was co-founded by Prasad Kawthekar and Pratyaksh Sharma. The entire team will join HubSpot’s AI product group, where they’ll work on expanding Breeze’s search and context-gathering functions.
Dashworks and HubSpot share a commitment to making powerful technology accessible to businesses of all sizes. With HubSpot’s leadership in go-to-market solutions and their advanced work with unstructured data, our next chapter with HubSpot will help even more businesses unlock the full potential of AI in their daily workflows.
Prasad Kawthekar, co-founder of Dashworks
