People across the North East have been left shocked by the significant increase in the price of Lurpak.
It has become symbolic of the spiralling cost of living, with shoppers astounded by the prices they are now seeing in supermarkets. Wales Online reports how some stores including ASDA have reportedly started to add security tags in a bid to deter shop lifters.
Sainsbury's is charging £7.25 for a 750g tub of the lightly salted favourite in it's online store. Tesco is selling the same-sized tub for £5.30. A Twitter image showed 750g packs for £6 in Asda - a reduction the shelf label said of 75p, but still at £8 a kilogramme.
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According to data analyst Trolley.co.uk, the average price of a 500g of Lurpak has risen by 33% compared with June last year. Just a few weeks ago, a 500g tub of could be bought for £3.65 in Iceland - now that same tub costs around £5.
But why has the priced of Lurpak increased so much? The BBC has reported how Lurpak's owner Arla Foods has suggested the eye-watering price rises are to ensure that dairy farmers get a fair deal.
A statement from Arla Foods said: "We understand that recent inflation in food price is hitting many households really hard right now. Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months. While we don't set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce."
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