Celsius stock might be set to make a monster move, following in the footsteps of one of the biggest stock market success stories of all time.
Arnie Gutierrez, senior premium product coach at IBD, tells Investor's Business Daily's "Investing with IBD" podcast that Celsius stock has great fundamentals and technicals. "This has had a great run," said Gutierrez.
Celsius stock is currently building the right side of its base, which Gutierrez says indicates institutional support and potential for growth in share price. The stock is resuming its 90-day consolidation period that began in September. Celsius stock has an IBD Composite Rating of 93 and ranks No. 7 in the Non-Alcoholic Beverages group, according to IBD Research.
But Gutierrez says Celsius stock's recent performance echoes that of another big beverage company in its early days.
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"It was called Hansen's Natural, right before they came up with one of the most unnatural beverages ever," said Gutierrez. That drink was Monster Energy, the flagship product of the company now called Monster Beverage.
Monster stock is one of the biggest gainers in stock market history, with a gain of nearly 250,000% since early 1990. Yes, you read that correctly.
Could Celsius be the next monster winner?
Celsius Stock Draws Comparisons To Monster Stock
Celsius stock's flagship drink is a product that Gutierrez himself uses, which he considers part of the "new product" requirement of IBD founder Bill O'Neil's CAN SLIM method. The company claims its drink provides health benefits when exercising. It's tapping into a new trend that Gutierrez says echoes Monster stock's entry into the booming energy drink market.
Gutierrez also sees parallels between Celsius stock and Monster stock in its aggressive distribution strategies. "When (Celsius) got that distribution part in play and you started seeing it everywhere, boom, you're seeing it at the gym, the grocery store, its own little section and everything." He sees proof of the strategy's success from anecdotal shortages of Celsius' beverage at vending machines.
"Amazing how some of these things just repeat themselves over and over," Gutierrez said, comparing Celsius stock to Monster stock.
Monster stock is currently in a consolidation period that began in May. The stock ranks No. 6 in the Non-Alcoholic Beverages group and has an IBD Composite Rating of 94, according to IBD Research.
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