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Evening Standard
Evening Standard
World
Nuray Bulbul

Why are users commenting ‘Nice Try Diddy’ under Instagram ads?

The line started before Diddy was arrested in September 2024 - (PA Archive)

“Nice Try Diddy” comments are being left on advertisements and reels by thousands of social media users. After noticing this over the past couple of months, a number of social media users questioned why these comments are being made.

One user on X (previously Twitter) asked: “Why do people on the comments of ig ads keep saying nice try diddy”

Another user added: “Why does every ad’s comments say “Nice try Diddy”?”

“I hate when I tryna read comments and everybody spamming nice try diddy”, another user shared.

“I'm so sick of the "Nice try Diddy" comments on Instagram, especially the ads. I WANT TO KNOW IF THE THING IS GOOD OR NOT, YOU GUYS AREN'T BEING HELPFUL”

But why is commenting Nice Try Diddy a thing now on social media?

Why are users commenting ‘Nice Try Diddy’ under Instagram ads?

The trend began a long time before Sean “Diddy” Combs was charged with sex trafficking, racketeering and sexual assault and other crimes as a joke on Instagram and other social media platforms, where users implied that 55-year-old is secretly behind advertisements, promotions or some trends.

This meme became popular after several individuals made the light-hearted accusation that Diddy, who has spearheaded multiple business endeavours, was secretly promoting advertisements or introducing new products without disclosing his involvement.

It has evolved into a light-hearted and sardonic reaction to nearly any kind of Instagram advertisement or content that appears dubious, even if Diddy has no real link to it.

We have had similar memes in the past such as the “Thanks, Obama” line.

Thanks, Obama was heavily used in 2018 as a way of users holding the 44th president of the United States accountable for a number of unfortunate events, frequently in a comical way, whether he had any connection with them or not.

Music mogul Diddy is being held at the Metropolitan Detention Centre in Brooklyn awaiting trial in May.

The internet hasn't missed the opportunity to carry on with the viral joke, even in light of the seriousness of the accusations. The term Nice Try Diddy is still frequently used in advertisements and casual posts on many platforms as people try to mock his potential involvement in the most irrelevant activities.

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