Pete Buttigieg, Joe Biden’s transport secretary, introduced himself to Democrats at their convention earlier last month in unusual fashion. “I’m Pete Buttigieg and you might recognize me from Fox News,” he told the crowd in Chicago.
The comment drew laughter, but beneath it was a certain truth: in the final two months of the 2024 election, politicians and campaign aides are less siloed in their ideologically aligned media bubbles in an effort to poach potentially persuadable voters.
Buttigieg said he is proud to go on conservative outlets to speak on behalf of the Harris-Walz campaign because their arguments and facts might not otherwise be aired to that audience. So too have the Democratic governors Gavin Newsom, Josh Shapiro, Wes Moore and Gretchen Whitmer, and senators Amy Klobuchar, Elizabeth Warren, Bernie Sanders, John Fetterman and Chris Coons also dropped in on the network.
Meanwhile, Trump campaign adviser Corey Lewandowski has been on MSNBC’s The Beat with Ari Melber, and JD Vance on CNN. Presidential hopeful Kamala Harris told CNN she would find a place in her cabinet for a Republican if elected.
In an election that is likely to turn on a small number of undecided voters in a handful of swing states, and considering that the Harris-Walz campaign has been on a bus tour of heavily Republican, mainly pro-Trump rural Georgia where there aren’t many votes to get, the cross-border forays into enemy TV territory makes sense.
“We have so many hyper-close elections in swing states that even if you only get a point or two that you take away from Republicans and put in your column can be the 10,000 votes that give you that swing state,” said the University of Virginia political analyst Larry Sabato.
The same is true for going on a cable news station holding perceived political biases. When Buttigieg goes on Fox News, Sabato says, he is “not just addressing Republicans, but also getting Democrats indebted to him for the unpleasant task he’s performing”.
But the media too likes to play the game – albeit for different reasons. The issue of the media, and its perceived political biases, has become a central campaign issue in the US and there is a deep public hostility to journalists. For the more partisan television networks like Fox and MSNBC, there is an advantage to having people from the other side on – as it may somewhat defuse accusations of one-sidedness.
It is also a long tradition. Fox News used to have a now-distant show called Hannity & Colmes that was presented by conservative Sean Hannity and liberal Alan Colmes. Typically, Colmes would come off worse – and indeed was often the subject of much mockery.
“Both play a game here,” said Sabato. “Fox News chooses people who are quote-unquote Democrats who haven’t been in the game for sometime or who are out of sync with the party, and the same is true with Republicans on CNN. They feel an obligation – if not balanced, then at least a voice to the other side.”
The passage of Democrats to Fox may also be entirely pragmatic given the power of the channel. Nielsen Media Research shows Fox News is the highest-rated network in all swing states. According to a recent YouGov poll –54% of Republicans, 22% of Democrats and 28% of independent voters had watched the cable station in the past month.
An Axios/Harris 100 Poll also found that Fox News has gained ground this year with more independents and Democrats in terms of trust. Jessica Loker, vice-president of politics at the network, told Bloomberg that the network sees ratings go up when Democrats are on. The Fox News anchor Bret Baier told Axios: “If you build it, they will come.”
A Fox News spokesperson confirmed that the outlet has seen, even before the Democratic convention in Chicago, a 41% increase in Democrat guests, excluding strategists, in the year to August.
But that comes as politicians are fighting daily battles over media representation, most recently over whether microphones at the ABC-hosted Harris-Trump debate on 10 September would be muted when it is the other person’s turn to speak. Before that, the campaigns were locked in disputes over which network would host and when.
“The inner workings of the political process are so much the subject matter, and that includes how the political process interacts with the media,” said Robert Thompson, director of the Bleier Center for Television and Popular Culture. “If they’re talking about microphones, or if it’s a fair place, then they’re not talking about the issues that they should be talking about in a debate, which they may or may not actually talk about that debate.”
Moreover, Thompson points out, “the whole debate over doing a presidential debate on ABC or Fox demonstrates how much everyone assumes that each one of these operations are part of a set of established political ideologies.”
“The things being debated are newly self-generated parts of how journalism has become so intimately part of the story as opposed to being the medium by which we communicate these two people,” said Thompson.
And it is apt to go wrong. Last week, MSNBC’s Ari Melber threatened to sue Lewandowski for lying about him over comments he made over the attempted Trump assassination. Trump is suing ABC News and George Stephanopoulos over the anchor’s assertion that a jury concluded Trump had raped magazine writer E Jean Carroll. So, it seems, even if Democrats are venturing on to hostile territory more and more, the terrain still remains thoroughly part of a battlefield.
• This article was amended on 2 September 2024. An earlier version said that the audience breakdown of Fox News was 54% Republican, 22% Democrat and 28% independent. In fact these figures refer to the proportion of people from each political persuasion who had watched the cable station in the past month.
