In 2022, John Mackey, Whole Foods' cofounder and CEO of 44 years, was stepping down to be replaced by the grocer’s COO, Jason Buechel.
It was an exciting moment for Buechel but also a tenuous one. Despite a nine-year C-suite residence at the Austin-based Whole Foods, during which he ascended from CIO to CEO, Buechel was filling the big shoes of a colorful, brash, and enigmatic founder-CEO with many loyalists (and some newfound skeptics) in the organization.
Buechel’s first point of order was to go on a speaking tour across Whole Foods stores, as he says, to assess what employees wanted from a leader five years after Amazon’s $13.7 billion acquisition of the largely organic and natural foods merchant. Those conversations proved fruitful, with workers stating that they wanted more transparency around the company’s strategy following its cofounder’s departure.
That vision includes creating “delightful” in-store experiences for customers with a wide range of natural and organic merchandise, investing in employee development and improving their culinary expertise, and collaborating with Amazon to make Whole Foods’ digital experience an extension of the physical store.
To settle on this new plan of action, Buechel enlisted his direct reports. “This was something we co-created together as an executive team and co-created with the rest of our organization,” he said.
Buechel invited his executives and more senior members to some 90 Whole Foods locations. The effort was aimed at connecting executives with rank-and-file employees and helping them ascertain their challenges and understand worker frustrations. For Buechel, it was also an opportunity to earn approval from his direct reports.
“Every single one of our executive team members was part of that process. And so not only did they help create this vision, but they had the responsibility of helping bring it to our stores,” he told Fortune. “It doesn't matter if you're leading operations, or real estate store design and construction, or legal…Your responsibility as a leader in the company is helping support sharing our vision and our strategy with our team members.”
The approach instilled a sense of shared accountability for the company’s success, said Buechel. “My team would say, 'This is part of our responsibility. We helped co-create it; this isn't Jason's.'”
Although Buechel asserts he's ultimately the company's decision-maker, he says mutual respect between frontline employees and executives, as well as a shared mission for nourishing people and doing right by the company’s stakeholders, makes his job easier.
As for what launched him to the corner office, Buechel attributes his ascent to CEO to several factors, including an expansive and cross-collaborative approach.
“It was the ability to not just think about one sort of function, but think about the inner workings, the broader system of how things come together, and a passion for wanting to raise the bar, especially in serving customers the very best way possible,” he said. “I'm a systems thinker. By nature, I'm a problem solver, and I'm somebody who [loves] working with people, and I love bringing people together to deliver amazing outcomes.”
Ruth Umoh
ruth.umoh@fortune.com
