Lord Sugar fired yet another candidate on this week's episode of The Apprentice after a shambolic pitch.
For week seven of the show, the contestants were tasked with designing, branding and pitching an electric driverless pod.
The teams were sent to Queen Elizabeth II Olympic Park to come up with ideas, with Diverse pitching a party pod and Infinity going with a driverless taxi.
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Sophie Wilding was sent packing for her "unforgivable" branding on her 'party pod' idea.
She joined Akeem in taking the roles of project manager , with the pair having very different visions. Akeem wanted a simple and sustainable pod, while Sophie wanted an Instagram friendly 'party pod'.
Her teammates and Karen Brady were suitably horrified by this idea, but they went ahead with it anyway. In the boardroom, Sophie played down her role in the pitch, evidently making it worse for herself.
Their 'Star Pod': complete with a logo that looked like an exploding toaster which, of course, is not great for driverless pods.
Akeem's 'BeePure' pod was also criticised for being confusing and sporting childish decor, but it was ultimately Sophie's team that drew in the least orders.
She bought in Akshay and Nick, but the "unforgivable" branding was put on her and she was given the dreaded Lord Sugar firing. She left without thanking him for the opportunity, a tradition of the show.
What is the task next week?
The driverless pod task may have left the remaining contestants with a sour taste in their mouth but they are staying in the motoring world for next week's task.
From electric driven futures to the racing track, the candidates will need to plan and execute a on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
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