Influencer Niamh Cullen took part in RTE's Hell Week this year, but who is the social media star?
The fitness and fashion blogger is participating in the show alongside some well-known names such as rugby player Peter Stringer, comedian Rory O’Connor, Fair City star Ryan Andrews, footballer Stephanie Roach and swimmer Melanie Nocher.
Dublin native Niamh told the Sun that she took on the challenge of the show as she was eager to prove she wasn’t “just another fitness influencer”.
The 29-year-old fitness coach is the founder of Monday Club, which is designed to help its users find the right mindset that will get their week off to a flying start and keep users floating all the way to Sunday.
The site aims to create a Friday feeling every day of the week by giving members access to on-demand videos, live workouts, recipes and more.
The blogger’s partner Jamie Gill is also a business owner as he set up Swim Club along with his brother Dan.
Niamh took to her Instagram yesterday to share her feelings on tonight’s episode of Hell Week with her 146 thousand followers.
She said: “Tomorrow’s episode is so rough I don’t even know where to begin.
“With zero sleep and a constant feeling of uncertainty, I can tell you I didn’t know my ar*e from my elbow to be quite Frank
“I remember nervously smiling as I was saying to myself WTF, I can’t ask another question but I really don’t want to do anything wrong and f*** up a simple instruction
“Well safe to say it all went wrong, see me ; No. 11 ( the school girl ) go to absolute Hell tomorrow 9.35Pm”.
The influencer has praised her fellow show stars, saying: "I am so proud to stand alongside these amazing people, nobody will understand what we all went through emotionally, mentally & physically. It's an experience that will live with me forever.
“I have so much love and respect for this team of recruits.”