Carl’s Jr. is back to their old vibes with their new Super Bowl commercial. It has been eight years since we last saw one of their “burgers and bikinis” ads, but they’ve brought them back for 2025. Previously, names like Heidi Klum, Kim Kardashian and Paris Hilton have been the lead for Carl’s Jr.
So who is the new Carl’s Jr. spokesperson? That’s none other than influencer Alix Earle. The 24-year-old New Jersey native has amassed over a million followers on TikTok thanks to her “get ready with me” (GRWM) videos and bubbly persona. Earle, who attended the University of Miami, is dating Miami Dolphin Braxton Berrios and has a podcast called Hot Mess with Alix Earle.
Alix Earle has a winning recipe for your post-Super Bowl hangover. She stars in a new Carls Jr. campaign, which is offering free burgers February 10th. 🍔 pic.twitter.com/MnaVL8PRXk
— E! News (@enews) February 2, 2025
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