The New Year has started off with a guessing game for ITV viewers with series three of The Masked Singer UK kicking off.
With a line-up of 12 new disguised celebrities and returning judges Davina McCall, Rita Ora, Jonathan Ross and Mo Gilligan, the first episode of the singing show kicked off on Saturday, January 1 at 7pm.
Now a few weeks in, the promise of famous faces behind dazzling costumes have intrigued fans of the show sharing their guesses and theories on social media.
Here's what you need to know about the mystery singing show - including which celebs have been unveiled so far.
What is The Masked Singer and how does it work?
The Masked Singer sees a line-up of stars conceal their identities in an attempt to stump viewers and the panel alike as they sing on stage under a quirky disguise.
Each episode will have the characters drop several clues about their identity and perform a song, with fans and the judging panel trying to guess who they are. The judges then cast their final votes on who should leave, and the unlucky star must remove their ornate headpiece and reveal their identity.
This series will be on for eight weeks, airing each Saturday night, meaning the winner for this year is likely to be announced on Saturday, February 12.
Who has been unveiled in ITV's The Masked Singer so far in series 3?
Saturday night's premiere of The Masked Singer saw the identity of nineties music icon Heather Small revealed as Chandelier.
The singer famous for hits Moving On Up, Search For The Hero, Proud and One Night In Heaven became the first celeb to leave the show.
Of her short time on the show, she said: "I wanted it to be a real surprise and I think I achieved that, I live with my son and mother and they had no clue. I managed to keep it a secret."
After this the judges had to determine the identities of six mystery celebs including Bagpipes, Rockhopper, Poodle, Panda, Snow Leopard and Traffic Cone. The wild guesses, some of which were way off mark, led to presenter Gloria Hunniford being unveiled as Snow Leopard in episode 2.
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The 81-year-old broadcaster, who most recently appeared as a panellist on Loose Women, became the second celeb to leave the show after judge Jonathon Ross managed to guess her identity correctly.
She said: "I started to sing when I was seven and I hate to tell you but it was pre-television days. But I haven’t sung on a stage in something like 27 years. I couldn't believe it when I was asked to take part."
The third contestant to be unmasked was Lionfish, who turned out to be Pop Idol winner Will Young.
It was a former tennis player who followed in Will's footsteps as on January 15, Australian star Pat Cash was revealed to be Bagpipes.
The remaining masked singers are:
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Doughnuts
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Mushroom
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Firework
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Panda
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Poodle
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Robobunny
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Rockhopper
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Traffic Cone
*The Masked Singer continues each Saturday evening on ITV