After the not-so-shocking announcement that Jonathan Anderson, the Northern Irish designer who successfully transformed Loewe from a sleepy Spanish label to one of the world’s buzziest brands, was stepping down from the helm of the brand after 11 years (rumours had been swirling for months), his successors have now been announced.
Taking the reins, read a press release from the LVMH-owned brand early Monday morning, are Jack McCollough and Lazaro Hernandez — the couple who founded New York label Proenza Schouler in 2002, and ran it for 23 years before stepping down earlier this year.
The pair will take “entire creative responsibility of all LOEWE collections across womenswear, menswear, leather goods and accessories,” starting April 7, 2025.
“We are incredibly honoured to join LOEWE, a House whose values and mission align closely with our own. We look forward to working alongside its extraordinary teams and artisans, whose talent — under the exceptional creative direction of Jonathan Anderson — has shaped LOEWE into the cultural force it is today,” the pair said in a statement. “We extend our sincere gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano, and to Pascale Lepoivre for entrusting us with this remarkable house’s next chapter.”
The two met studying at Parsons School of Design, in New York, working together on their final thesis which developed into the label that combined the maiden names of their mothers. It would go on to become a highlight of the New York Fashion Week schedule.
Proenza Schouler would scoop up a total of five CFDA (Council of Fashion Designers of America's) Fashion Awards, including womenswear designer of the year in 2007, 2011 and 2013, and earn a starry fan base including Sienna Miller, who became a mainstay of their front row, and Chloë Sevigny, who walked their catwalk for the autumn winter 2023 collection.
How they approach the mammoth task of filling Anderson’s shoes will be the talk of fashion insiders, while heads turn to where Anderson will head next. It is understood he will move to Dior, also LVMH-owned, where he would take control of both men’s and womenswear — if so, it would be the first time one creative vision reined over both genders in years.
For now, though, it appears the emphasis on craft Anderson impressed at Loewe is set to stick. “I have long admired Jack and Lazaro’s work at Proenza Schouler,” said Sidney Toledano, the brand's chairman. “Their eclectic creativity and dedication to craft make them a natural choice to build the next chapter for LOEWE.”
