White supremacists on social media have expressed support for and praised MyPillow CEO Mike Lindell after the new price for one of the company's products mirrors a numerical neo-Nazi symbol.
Sleep like a dream with our Standard MyPillow for just $14.88! Use promo code R277 to snag this deal and wake up feeling refreshed every morning. Don't miss out on the ultimate comfort upgrade - get yours today! https://t.co/CSOJIp3t1p pic.twitter.com/8ss7s3jLy6
— MyPillow (@MyPillowUSA) September 20, 2024
Heil yeah Mike
— 🔻 (@ExiledFred) September 26, 2024
I'd like six million of your finest pillows.
— Recreational Datura (@HidingInTheLake) September 25, 2024
The brand is selling their standard classic MyPillows for $14.88, discounted from their previous price of $29.99. 1488 is recognized as a white supremacist symbol, with the number 14 representing a 14-word slogan coined by white supremacist David Lane, and 88 referring to HH, a symbol for the salute "Heil Hitler", as H is the 8th letter of the alphabet.
Mein Pillow - I need it!
— Führerious Gentile (@fuhrerious_ftj) September 25, 2024
A pillow at an Aryan price? Fantastic
— ᐰ Agarthan Board of Tourism ᐰ (@AgarthanBT) September 21, 2024
A very reasonable price! Thanks Mike HH
— Peter Rex (@RustAndMist) September 21, 2024
For his part, Lindell has responded with bewilderment and confusion when questioned about the price.
"I have no idea what this is all about," Lindell told the New York Post, stating that 88 cents was a common price point and has been used by other companies such as Walmart.
We've done this many times before," said Lindell. "It had nothing to do with whatever you guys are trying to make it out to be."
I ordered 2 pic.twitter.com/UUUtlCog5Q
— Z (@ZacharyLon72456) September 25, 2024
Heil Mike Lindell, heil our people! pic.twitter.com/TuiaquA07e
— Haphios 🍂 (@haphios) September 21, 2024
Finally an ad that makes me want to buy this
— Just Posting Ls (@MomsPostingLs) September 21, 2024
Lindell is an outspoken supporter of former President Donald Trump, and has been present at various Trump rallies. The New York Times reported that the CEO spent $40 million on conferences, activist networks, a digital media platform, legal battles and researchers that promote the election denial movement.
Seriously we all must buy. Post purchases or the Reich will fall
— wAke the SL (@wAKetheSL) September 21, 2024
"Many of the Neo-Nazi accounts that I track on here are delighted by My Pillow owner Mike Lindell's latest sales price." wrote one X (formerly Twitter) user, posting multiple screenshot examples of neo-Nazis praising Lindell or buying MyPillows. "In the replies, you'll see one person mention that they're buying 109 pillows. 109 refers to the number of countries Neo-Nazis claim that Jews have been expelled from (not true)."
Many of the Neo-Nazi accounts that I track on here are delighted by My Pillow owner Mike Lindell’s latest sales price.
— Yashar Ali 🐘 (@yashar) September 22, 2024
14.88 combines two important numbers for Neo-Nazis:
"14 Words," a slogan coined by white supremacist David Lane.
The 14 Words are: "We must secure the… pic.twitter.com/BJIqbpWGvQ
White supremacist rhetoric has increased on X exponentially since Elon Musk's takeover of the app. Musk removed many of the app's hate speech user guidelines in an attempt to promote freedom of speech. In April, NBC News reported that it found at least 150 "Premium" X accounts among thousands of unpaid accounts sharing pro-Nazi content on the platform. Furthermore, during one week in March, 7 of the post popular white supremacy-related posts on the app gained a total of 4.5 million views.
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