Clothing brand White Stuff have relocated their capital flagship store to the heart of George Street.
The new unit, which opened on Friday July 7, comprises two floors selling clothing for both women and men across 2,893sq ft of floor space.
To mark the occasion, loyal customers were invited to take part in a VIP preview evening that saw 25 per cent of all sales donated to HomeStart UK Edinburgh - a charity that works with families in the local area, helping them through challenging times.
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The new store is located between Hobbs and The Alchemist on the popular retail street.
The relocation follows on from the successful opening of a new store in Glasgow’s Silverburn Shopping Centre in May this year.
Serena King, White Stuff’s Edinburgh Manager, said: “We already have an incredibly loyal community of customers in Edinburgh and we can’t wait to welcome everyone to our shiny new shop to see our latest summer collections”
Established in 1985, White Stuff continues to build on its foundation of being a British fashion and lifestyle retailer known for its unique, thoughtfully created designs and use of sustainable fabrics.
The new shop is located at 49, George Street and is the brand’s 116th shop in the UK and the latest to showcase its new store design.
