The White House is expanding its social media presence by launching a Rumble account, in addition to its existing YouTube account. This move is part of President Donald Trump's strategy to connect with the American people and enhance transparency and accountability in government.
Rumble, established in 2013 as an alternative to YouTube, aims to provide a platform free from censorship and limitations on conservative content. The CEO of Rumble, Chris Pavlovski, expressed gratitude for the White House's commitment to free speech and transparency.
Rumble, a publicly traded company, reported a significant increase in users, reaching 67 million monthly users in the third quarter of 2024. On election night, the platform saw a peak of 1.8 million concurrent viewers.
Comparing social media engagement between the Trump and Biden administrations, data showed that the Trump White House accounts garnered more engagements in the first two weeks. Despite starting with a follower advantage, the Trump administration's engagement surpassed that of the Biden administration.
President Trump has long utilized social media, particularly Twitter, to communicate directly with the public. His administration has continued to leverage social media platforms to reach voters and combat misinformation.
In January, the White House launched a new social media account, Rapid Response 47, to hold 'fake news' accountable and promote the administration's achievements. The account has shared clips highlighting alleged false rhetoric from Democrat lawmakers and mainstream media outlets.
