A Scottish distillery is allowing customers to 'pay' for a bottle of whisky with time instead of money as part of a new environmental initiative.
Glengoyne near Glasgow is giving fans the opportunity to get their hands on a bottle free of charge by spending a day volunteering with the Wildfowl & Wetlands Trust (WWT), carrying out crucial wetland sustaining activity.
To be in with a chance of getting their hands on the Glengoyne 15-Year-Old, customers need to pledge one volunteering day on the Glengoyne website. Those selected to take part will be invited to one of the WWT’s UK sites, after which they will receive a bottle of whisky as well as a personal invite to visit Glengoyne for an in-depth tour.
The WWT aims to restore and create 100,000 hectares of healthy wetlands across the UK as part of their plans for a ‘Blue Recovery’ for nature. Wetlands clean water, reduce the risk of flooding, and boost biodiversity, and over 40 per cent of the world’s species rely on wetlands for survival.
Glengoyne was the first Scottish distillery to adopt a wetlands facility for 100 per cent of its liquid waste back in 2011. This helped the distillery reduce waste by 25 per cent and now provides a home to 14,500 plants and abundant wildlife, fostering biodiversity and encouraging wildlife in the local area.
Brand Director at Ian Macleod Distillers Katy Muggeridge commented: “The environment is at the heart of everything we do, and our eleven-year partnership with WWT is testament to this. In launching the 15 Year Old, we wanted to give back to the beautiful eco-system that allows us to produce our Single Malt.
"So, by donating just one day of your time to WWT, whisky fans will be able to help protect carbon capturing wetlands, aid the conservation of migratory Geese, and take home a bottle of this excellent new dram!”
Corporate Partnerships Manager at the WWT Georgie Cox added: “Glengoyne constantly show such vocal support for the importance of wetlands, and, thanks to this support, we’ve been able to show how much these green spaces can do for people and the planet in our fight against climate change.
"We’re proud to call them our partners and are excited to turn whisky enthusiasts into wetland enthusiasts as well!”
More information can be found on the Glengoyne website.
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