As the cost of living continues to rise, many have started to notice day-to-day groceries have seen a sharp spike in their cost. Earlier this month there was a public outcry when the cost of Lurpak hit £8 a tub, forcing some supermarkets to reportedly use security tags to stop butter theft.
It now seems coffee is the next product to face a backlash. One SurreyLive reporter went to her local Co-op and was blown away by the fact a large jar of Nescafe Original was priced at £8.75.
Soaring prices of food has led many people to try supermarket own brand alternatives, reports LancsLive, but it does beg the question of are you are getting the same tasting product. But with the price of Nescafe Original reportedly hitting £8.75 in the Co-op, LancsLive's Melissa Major went to take a look at how much it costs elsewhere - here's what she found.
First, we visited the Co-op to see if in our local store it was priced the same as the one down in Surrey. Surely not, I thought, in the north it *has* to be cheaper, right? Wrong.
Lo and behold as I popped in and headed to the tea and coffee aisle, there it was, brazen as anything at £8.75 for a 300g jar. I was stunned, how can people afford this? I know I couldn't afford to be increasing my weekly shopping bill by almost £10 just for a jar of coffee.
Horrified by what I'd seen, I set off to some other supermarkets in the area to see if they were charging a similar for the same size jar. Sadly, Morrisons are also charging a fortune at £8 for 300g.
Although slightly cheaper than Co-op, 75p it really isn't that much of a saving. For anyone that likes Nescafe Original, you might want to think twice about which brand you now buy.
As I went into Asda it was a pleasing sight to see the 300g jar priced at £5, a bargain in comparison really. I wonder if all coffee lovers will start flocking to Asda for their fix of Nescafe Original in future.
I didn't have the time to pop to Tesco or Sainsbury's but a quick Google search revealed they are priced at £6 and £5, respectively. This makes Asda and Sainsbury's the cheapest at the moment, but the Sainsbury's jar was on offer, and as soon as that ends it will be back up to £7. At Iceland, it's £5.50, down from £6.50, and even at Aldi, it comes it at £2.65 for 100g, meaning you'd be shelling out £7.95 for 300g.
So, if you're a lover of Nescafe Original and don't like to veer from what you know and love, my advice would be to shop around you could end up saving yourself £3.75.
