Paris St Germain are back in Champions League action tonight when Carlo Ancelotti and Real Madrid roll into the French capital.
Mauricio Pochettino's time at the club is said to be numbered regardless of what the Argentine achieves between now and the season's end.
The former Spurs boss is tasked with the unenviable job of delivering the Parisiens the one prize that continues to escape them: the UEFA Champions League.
Owner Tamim bin Hamad Al Thani and his Qatar Sports Investment company are now into their 11th year of ownership. While the club featured in their first final in 2020, getting over the final hurdle has proven to be too difficult a task.
Shop the latest Paris St Germain jerseys and training gear here on the official Nike website
Off the field PSG have, however, made gigantic strides. The club's fashionwear can be seen the world over, aided by frequent sightings of celebrities, from Tom Brady to Leonardo Di Caprio, sporting their colours.
The deal signed with Air Jordan, who for the first time spread their net wider than the basketball court in 2018, has proven to be a particularly savvy one and the latest "4th kit" release is a further reason why.
Paris St Germain's new white Air Jordan kit, available to buy from the official Paris St Germain store, has been gaining plenty of plaudits since its unveiling.
It's another testament to simplicity, with little to brag about other than the clean colouring and offset, as well as of course the uniqueness of seeing the Air Jordan logo on a football shirt.
The shirt, which can also be found on the Nike website, comes with the usual choices with the "match" shirt priced considerably higher than the "replica" version.
While it is billed as being for the 2022/23 season, the shirt can be bought now and may well be seen in action before the season comes to an end in May.
Whether Paris can match the same expectations on the field as their marketing team seem capable of off it remains to be seen.
