Loveable Rogues were exactly what it says on the tin - three cheeky chappies who won the hearts of the nation.
The trio reached the final of Britain's Got Talent back in 2012, with the hit band made up of Sonny Jay Muharrem, Eddie Brett and Té Eugene Qhairo.
The lads impressed the BGT judges and won legions of adoring fans with the group's original songs such as ‘Lovesick’ and ‘Honest’.
Unfortunately they didn't manage to go all the way and win the competition, finishing in fourth place behind eventual winners Ashleigh and Pudsey
Despite losing to a dancing dog, they did manage to catch the eye of music mogul Simon Cowell, whose record label made them a life-changing offer.
However, it all came crumbling down just two years later in a devastating manner, which led to the band breaking up.
Get the news you want straight to your inbox. Sign up for a Mirror newsletter here .
Shortly after their series of BGT ended, Loveable Rogues signed a deal reportedly worth a whopping £500,000 with the Simon's record label Syco Music.
They released a free mixtape through their Soundcloud channel later that year before the release of debut single 'What A Night' in April 2013.
The band got so big that they even landed a slot as Olly Murs’ support act during his 2013 Right Place Right Time nationwide arena tour.
The Chingford lads played two solid-out shows at The O2 Arena in their hometown of London in a career highlight.
They even had ambitions of cracking America, something which many legendary British bands have struggled with.
However, just months later their world was turned upside down once again in a rather more devastating manner.
Agonisingly, Loveable Rogues were dropped from Simon’s record label in October 2013 after releasing just one single song.
Due to their disappointing chart performance, the record label bosses decided to pull the plug on the cheeky chappies.
It was reported that the trio had not had the impact that Syco wanted so they were dumped from the label.
"Loveable Rogues are a decent bunch of lads but they just haven’t had the impact that everyone hoped,” a source told The Sun.
"After the dust settled from 'BGT', the public just didn’t seem to care for them any more. They had a good crack at it and you can’t say the record label hasn’t done their best to promote them.
"But sometimes you’ve just got to make tough decisions. There’s no point throwing good money after bad. The moment has passed."
Awkwardly, the boys had discussed the risk of signing with Syco earlier in the year.
They had even acknowledged the fact that many previous talent show acts had flopped during an interview with Huffington Post in April that year.
"You look at their roster and there is no one that's not doing well, and people say 'well look at who they've dropped' but I would have dropped them too,” said Té.
They vowed to strive on, teaming up with Alex Katter of Gravity MGMT to release their EP ‘Honest’ in May 2014.
They travelled across the UK as part of their headline ’The Talking Monkeys Tour’ in March that year before starting a second in November.
Their second headline tour was named after their debut album ‘This & That’ which peaked at number 6 on the iTunes chart and 37 in the UK chart.
However, it wasn't enough and the band announced some sad news after their second tour.
They released a statement explaining they were splitting up for good which read: "To all our fans and followers and anyone else who has dipped into our adventure over the past five years we have some news.
"The three of us, who you'll know as the Loveable Rogues, have made the tough, but self-assured decision to part ways at the end of the year.
"We've had the most incredible time as a band - writing, performing, touring and playing together for half a decade - but the time feels right to head in different directions and take on new endeavours."
They added: "We're all enthusiastic and excited about the next stage in our individual journeys, and look forward to sharing news of our upcoming ventures with you soon!"
It wasn’t the end for Sonny Jay, who became a presenter on Phoenix FM radio station in Brentwood, Essex, in June 2015.
In 2016 he joined Capital FM as an overnight presenter, then was rewarded just a year later by joining Roman Kemp and Vick Hope on Capital Breakfast.
Alongside his role on morning radio, Sonny took to the rink in 2021 to compete in Dancing On Ice with pro skater Angela Egan.
Before the series began, Sonny admitted the challenge was a lot more terrifying than Britain's Got Talent.
Sonny said: "I was on Britain’s Got Talent in 2012 and this is scarier. When I did BGT I was with two other people doing that.
"That was scarier because I realised it was one of the biggest things I could ever do. This time I’m doing it on my own so I can’t look to my two mates."
He managed to do better than his BGT performance and ended up winnin gthe skating competition.
Do you have a story to share? Email webfeatures@trinitymirror.com
