Supermarket giant ASDA has stunned shoppers with the most recent price of Bisto gravy. As the cost of living crisis continues to affect almost every shopper across the country, people are keeping a close eye on how much they're being charged for popular, everyday items.
Last year shoppers were horrified as the price of Lurpak butter and fish fingers shot up across most big name supermarkets. And now Bisto gravy is in the firing line, as ASDA appears to have hiked up the price.
Some shoppers have been so horrified by how much ASDA is charging for Bisto gravy granules, they say they will now refuse to buy it. Others are looking for cheaper, own-brand alternatives, which can cost considerably less.
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The item in question is a 450g tub of Bisto Gravy being sold in an ASDA stores. 450g tubs of the household name gravy granules now cost £4.50 per pop.
On a Facebook group, one angry shopper's post pointed out the price hike, writing: "One of the most ridiculous things I’ve seen whilst out shopping today. When will this madness end?" Another member added: "That is just disgusting!!! Even Waitrose are bringing their prices down!! It will have to happen...people can't just buy this stuff!!!!"
Other Facebook users said they wouldn't buy the gravy product "out of principle". They said: "I just won’t pay this for Bisto out of principle, to hype it to this price is absolutely taking the pee. They will lose money."
Others told the original poster to switch to supermarkets ' own gravy brands as they were much cheaper and tasted just as good. One commented: "32p ASDA own tastes just like Bisto!" This Facebook user is referring to the 200g ASDA's Just Essentials gravy granules, says the Mirror.
Another ASDA shopper added: "When will people stop buying it? I buy store own veg gravy (around 75p) delicious and kids love it too !" One group member said they were "sceptical" to ditch the iconic brand at first but they had switched over to Aldi's own gravy brand and now they "won't go back to Bisto!".
According to Trolley.co.uk, ASDA is one of the most expensive supermarkets for Bisto gravy, but not the most. The price of a 450g tub of Bisto Gravy granules at ASDA is £4.50 at the supermarket and the cost of the smaller 190g tub is £2.
The only other supermarket selling the same product for a higher price was Sainsbury's which, at the time of writing, has a monumental price of £4.85. Other supermarkets are also selling the Gravy for a similar price of between £3 and £5.50.
A recent investigation by Grocer Magazine revealed that nearly 50 Bisto instant gravy SKUs are up as much as 50.9% across Sainsbury’s, Morrisons and ASDA since the beginning of 2023.
A spokesperson for Bisto owner Premier Foods says that the price was "at the sole discretion of retailers”. She said: “We regularly review the price we sell to retailers and always look at ways to offset as much cost pressure as we can through internal cost-saving measures.
“We only make these changes as a last resort and should cost pressures reduce in future, we will look at ways to adjust the pricing accordingly." ASDA told Mirror Money that the price of the Bisto products in its store is in line with most supermarkets and that "it was do everything it can to keep prices in check".
A spokesperson for Bisto owner Premier Foods said: "We only ever increase our prices as a last resort, offsetting significant increases in the cost of raw materials, energy, packaging and labour wherever we can through internal cost saving measures first. Our most popular 190g Bisto gravy tub is available at £2.”
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