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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Cory Woodroof

What was the most expensive Super Bowl commercial of all time?

Super Bowl commercials are some of the most expensive advertisements a company can buy spots for on television.

For the 2020 Super Bowl, the two most expensive advertisements were sold. What were they?

Per GO Banking Rates and CBS, Google and Amazon purchased the most expensive commercials in Super Bowl history as of 2023, priced at $16.8 million a spot.

These 90-second ads cost more than most of the yearly salaries of the players who competed in the 2020 year’s Super Bowl. That’s a lot of money!

AD METER 2024: Sign up to rate all the commercials from the big game!

You can watch these incredibly pricy ads by Google and Amazon, respectively, below.

Google’s ad featured a touching story about a woman named Loretta.

Amazon’s was a humorous ad for Alexa featuring Ellen DeGeneres and Portia de Rossi.

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