At Marie Claire, we consider ourselves shopping experts. After all, part of our job is curating the best in beauty, homewares and fashion every day. So, Amazon Prime Day, arguably the biggest sale of the year, is a little like Christmas coming early (or at least Black Friday).
We like to think of it as the best time to stock up on the essentials and cross big-ticket items off our long-term wishlists.
Of course, we always advocate shopping mindfully, and with a sale as big as Amazon Prime Day, this can pose a bit of a challenge. With this in mind, we’ve rounded up our Amazon Prime Day editor’s picks across tech, beauty and fashion – call it a nudge in the right direction from seasoned Amazon experts.
Our Amazon Prime Day Editor’s Picks For 2024
Nicky Briger, General Manager Marie Claire and ELLE
Dyson Supersonic Hair Dryer $429.00 (usually $649.00) at Amazon
“I left my Dyson in a hotel room two years ago and have been hankering for a replacement ever since! This powerful dryer offers precision styling and is a must-have in everyone’s bathroom.”
Alison Izzo, Head of Digital, Fashion and Beauty
Olaplex No.4 Blonde Enhancer Toning Shampoo $25.12 (usually $42.03) at Amazon
“I’ve tried many a ‘blonde’ shampoo in my time, but none give the salon-like toning results of Olaplex’s. This brand might be famed for No. and No. 5 Bond Treatment shampoo and conditioner (which, conveniently, are also on sale), but this is a newer addition to the Olaplex lineup and is honestly their best. Every time I use it, someone comments on my colour, asking if I’ve recently had it done. Hot tip: She’s powerful, so you only need to leave it on for a minute, max – unless you’re ready to join the purple rinse set.”
Georgie Abay, Editor Marie Claire Australia
$119.99 (usually $269.00) at Amazon
“Yes, this is where I’m at in life. Air fryers. I get this is not a particularly chic Prime Day purchase, but I’m all about efficiency these days, and this nifty little appliance is a game changer. You can cook pretty much anything in it – fish, fries, steak, veggies – and the mess is minimal. For mid-week dinners, every kitchen needs this.”
Maddison Hockey, Senior Shopping Editor
from $389.00 ($549.00) at Amazon
“If there’s one thing to know about me, it’s that I’m not a morning person, at least until I’ve had a coffee. With the rising cost of living (how are we paying $5 for a coffee now?) this baby will be paying for itself in a matter of weeks.”
Jordan Boorman, Junior Fashion Editor
Salomon Women’s Speedcross 5 $119.00 ($229.99) at Amazon
The Salomon shoe has made its way from a running shoe to one of the biggest street-style fashion trends of the last couple of years. Fashion-forward and practical isn’t always easy to find in a sneaker, and they’ve been on my list for some time now.
Alexandra English, Features Editor
Kodak Ultra F9 Reusable 35mm Film Camera $50.56 (usually $79.99) at Amazon
This Kodak 35mm film camera is more environmentally friendly than buying a disposable camera every weekend, and it’s light-weight enough to live in my handbag.
Georgia Nelson, Social Editor
Crocs Women’s Classic Platform Clog ($69.00) $99.99 at Amazon
“I was a Crocs hater for years and swore I’d never own a pair until I was gifted some earlier this year, and I basically live in them. I’ve had my eye on the Classic Platform Clogs for a while so I’ll definitely be adding a pair to cart – and probably some charms too!”
Naomi Smith, Fashion Director
North Face Women’s Aconcagua 3 $189.99 (usually $350.00) at Amazon
“This is such a great buy – North Face create great quality classics and are always designed so well. Purchasing today because it’s freezing outside.”
Harriet Sim, Features Writer
Kindle Scribe $429.00 (usually $629.00) at Amazon
““After many years of being a devout print purist, it was a $150 over-weight luggage bill (and four books in my suitcase) that forced me to consider paper-free reading. For Prime Day I’ll be investing in a Kindle Scribe to not only lighten my luggage but also clear out the daunting ‘to be read’ stack that haunts my night stand. The first book purchase I’ll be making on my new Kindle? ‘The Friday Afternoon Club’ by Griffin Dunne.”
Teneal Zuvela, Digital Writer
Olaplex Pack No. 4 + No.5 Daily Cleanse and Condition Duo $64.00 (usually $85.00) at Amazon
“I feel like Prime Day is the perfect time to stock up on beauty products—especially those you can’t usually afford. For me, that’s usually quality hair products like Olaplex’s Daily Cleanse and Condition duo. I’ll definitely be making the most of the sale and adding two or three lots to the cart.”
Rebecca Mitchell, Senior Digital Writer
Fossil Women’s Jolie Leather Small Shoulder Bag $329.00 ($131.60) at Amazon
“Following the brown suede trend seen on the runways of Loewe and MiuMiu, this adorable Fossil bag will become your most fashionable companion for many seasons to come.”
Ruby Feneley, Contributor
Ray Ban, Lady Burbank Sunglasses $186.00 (usually $248.00)) at Amazon
It’s hard to find a pair of cat eye sunglasses that aren’t super chunky (a style I find overwhelming with my small features). This pair from Ray Ban are a refined iteration of the classic elegant shape, and I’m snapping them up while they’re on sale. Added bonus? They offer 100% UV protection, a must for this pale girl.
Alison Izzo, Head of Digital, Fashion and Beauty
Calvin Klein T-Shirt Bra $45.99 (was $89.95) at Amazon
“I owned this Calvin Klein t-shirt bra – but annoyingly lost on a recent overseas trip. Cue elation when I discovered it on Amazon for almost half-price. The plunge-front and seamless edges mean it doesn’t show under the sheerest of white t-shirts, and the little cross-over detail keeps it from veering into frumpy territory. It’s the basic bra that everyone needs.”
Francesca Hartley, Beauty Writer
Foreo Bear Mini Microcurrent Facial Device, $215.40 (usually $359.00) at Amazon
Where my meticulously crafted 11-step skincare regime ends, my high-tech device rotation begins. I’m a firm believer that my concoction of potent serums and nourishing lotions alone can’t yield the same results as that of an advanced tool and Foreo devices have been a mainstay in my bathroom cabinet for years. Dubbed a ‘non-invasive face-lift’ (yes, please!), the Foreo devices harness microcurrent technology to tighten, tone and relax all 65+ muscles in the face within minutes. The result? Improved skin elasticity, reduced puffiness & smoothing to the appearance of fine lines and wrinkles.
Do you need to be a member to shop Amazon Prime Day Sales?
Short answer? Yes. Amazon Prime Day is an annual sales event exclusive to members. The good news is, it’s very easy to become one! If you’re already subscribed to Amazon Prime Video, you’re a member and can get shopping. If not, now is the time to sign up. You’ll receive perks like expedited delivery and access to Prime Video and music, all for just $9.99 a month.
Are you keen to shop the sales but a bit of a commitment-phobe? You can sign up for an obligation-free trial 30-day trial to experience all the benefits.
Looking to save money on fashion? Check out our coupon codes for Net-A-Porter, ASOS and more.
This article originally appeared on Marie Claire Australia and is republished here with permission.
