Prime Hydrate have teamed up with Arsenal as the Premier League club's brand new hydration partner.
Prime is owned by social media influences Olajide Olatunji (also known as KSI) and Logan Paul, who have a combined 39.2million subscribers across their two main YouTube channels. The drink will first be available at the Gunners' Emirates Stadium this Saturday when they take on La Liga side Sevilla in the Emirates Cup, a week before Mikel Arteta's men begin their 2022/23 campaign with a trip to Crystal Palace's Selhurst Park.
Now, KSI has taken to social media to voice his gratitude to the north London club, which he has supported his whole life. Writing on Twitter, he said: "PRIME X ARSENAL. This is honestly one of the greatest days of my life.
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"A childhood dream. To be able to sponsor Arsenal with Prime and have it at the stadium for everyone to drink, including the players!!!
"Feeling good about Arsenal this season, too, so I'm gassed @Arsenal." Paul also took to Twitter, admitting that the announcement was incredibly surreal for the pair.
"Prime is now the official sports drink of @Arsenal Madness", the American said. Arsenal's Chief Commercial Officer, Juliet Slot, also weighed in on the club's decision to partner with the pair.
Speaking on the official club website, Slot said: "We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
"KSI is a lifelong Arsenal supporter, and it's fantastic we can keep this in the family. I'm sure our supporters will love the drink, and I'm excited to see the fun ways we will bring this partnership to life."
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