Manchester United will today debut a new sponsor on the front of their kit to English audiences.
The Red Devils meet Manchester City in the Community Shield at Wembley, having beaten their rivals in the FA Cup final back in May.
While United have been wearing their new kit in pre-season, it will be the first time many supporters would have seen this season’s release since news of a sponsor broke in September.
The club confirmed Qualcomm’s brand of mobile technology Snapdragon as their new sponsor, a deal that is believed to be worth a world-record £65m per season.
United then released the kit upon which the logo sits in June before embarking on their pre-season tour of the United States.
What is Snapdragon? Manchester United’s new kit sponsor explained
Snapdragon, which is a subsidiary of US technology firm Qualcomm, create processors inside devices such as phones, laptops, gaming consoles, PCs and more.
“Snapdragon processors can be found in more than 3 billion devices globally, powering premium devices from the world's biggest brands across a large range of product categories,” read a United statement after the official announcement.
“Snapdragon’s processors will help enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”
