Twitter is one of the most popular social platforms. Users actively use the platform to study news, share life events, gaining views, likes and comments. You can track the number of unique visitors to the site, find out the general mood with the help of Twitter OSINT.
You can post anything you're interested in here:
- life stories;
- memes;
- quotes (from famous people, humorous and so on);
- facts about movies, music, yourself, your city, the world;
- news;
- horoscope;
- petitions;
- animals;
- your own art.
It is a great way to attract the attention of millions of people to your own person. The main advantage of the site is simplicity. All that is necessary for virtual communication is a good sense of humor. You can leave comments even under the posts of world stars.
Views on Twitter are divided into general and unique. General counts every instance of viewing, even if it was made by the same user several times. Unique clicks reflect the total number of followers who clicked on a link. According to the number of unique visitors, you can get information about:
- the popularity of the resource;
- SEO effectiveness;
- advertising effectiveness;
- the value of the site.
These statistics provide an opportunity to assess the methods of promotion, usability, popularity of the resource, the interest of people and, accordingly, the appropriateness of advertising.
It is possible to determine the unique user using:
- phone number; e-mail;
- IP-address;
- search engine;
- browser;
- location (if location detection is enabled);
- cookies.
A user is considered unique if his data differs from others when logging in to the site. If the same user logs in from different devices, statistical services will count them as two different visitors.
How to count the number of unique users
This method has many advantages. Even if you are not authorized for an advanced search without registration, you are guaranteed to get excellent results. This is possible thanks to the use of numerous effective tools:
- Twitwork. Helps you track real-time activity by users, hashtags, or free text.
- X-Ray Contact. Used to search for a user by name, reveals more information about them.
- TweetBeaver. Provides data about a specific user.
- OneMillionTweetMap. Displays the interest of users in a certain topic in different countries.
In addition to the above-mentioned methods, other methods are also used. The user can choose the option that best meets individual needs. Choose paid services to get the most accurate, detailed information.
How to increase the number of visitors
The list of visitors on Twitter is not only an indicator of popularity, but also a modern marketing tool. If you want to attract an audience to your resource, use the following recommendations:
- Set up search engine optimization. Improving the usability of the site, adapting the content to the general requests of the target audience, supplementing the URL of the resource with the region of the company will help.
- Thematic sites, forums. Use resources to tell stories about your company. Stick to your topic, so that advertising is not taken for spam.
- Email advertising. Use quality content to link to as many visitors as possible. It will not be superfluous to involve copywriters- marketing specialists.
- Use social networks. You can create groups on popular platforms to post thematic posts about your company, product. Set up targeting, advertising to communicate with the target audience.
- Contextual advertising. This method works to attract the target audience. Place ads in the browser search box. The user will see them when they themselves show interest in the product or service.
Make your feed more attractive. It's easy, just complement it with entertaining content. Then, it will become more interesting to follow your events.
The majority of Twitter users visit the site from mobile devices. This must be taken into account when setting up advertising. Pages should open quickly, and product materials should be clear.
Use the wide possibilities of Twitter to gain popularity!
