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Evening Standard
Evening Standard
Lifestyle
Nuray Bulbul

What are aura points? The online trend catching brands' attention

Aura has quickly become the slang of the moment among young people.

Aura is defined as a bright, multicoloured radiation that emanates from people’s bodies and reveals their spiritual status. However, the idea has been has transposed into something else for Generation Z, known as aura points.

But what exactly are aura points?

What are aura points?

Aura points are, in essence, a fun method to gauge someone's level of coolness.

Depending on the assessment of the person awarding the points, every action a person takes in life has the potential to either raise or lower his or her overall aura points.

According to Know Your Meme, the term aura most likely gained popularity in the X basketball and football communities when people would commend specific athletes for their aura. But when users began measuring it on TikTok, a new mechanism was created.

For instance, you'll gain points for letting go of a break-up quickly and refraining from awkwardly disclosing too many personal details to friends. However, if you continue to live with a cheater, you will lose 100 points because an aura person would never tolerate such a thing.

We will let you decide how many aura points these people have gained or lost.

@suck_it002

♬ original sound - ㅠ
@kay.mccarthy

i still laugh about it to this day #fyp #foryou #fypシ゚viral #aura

♬ hahah do it jiggle - tane
@dumbblondek

you never know

♬ WILDFLOWER - Billie Eilish
@dilfhunting0

at least 1000 #fypage #cheater

♬ WILDFLOWER - Billie Eilish

The system isn't really serious. Nonetheless, some TikTokers use it to illustrate striking growth moments and the trend can be seen elsewhere.

In an attempt to promote Bridgerton, Netflix weighed in, posing the questio, how many aura points did Cressida lose for pretending to be Lady Whistledown just so that she didn't have to marry an old man, alongside a scene from the most recent season.

Crocs released a video showing a person painting black Crocs with toe-shaped charms, or jibbutz, and adding accessories

@crocs

DIY aura points #croctok

♬ Nasty - Tinashe

It was titled DIY aura points and, according to Heidi Cooley, chief marketing officer of Crocs, they are valued at "infinite positive aura points".

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