Jaden Smith’s look at the 2025 Grammy Awards what certainly one to be remembered. And if any Brit shoppers were hoping to make the same fashion statement while on their weekly shop - then Aldi has you covered.
The budget supermarket has come up with their very own iconic statement headpiece - and will be selling it on their very famous middle aisle.
But rather than it being a hat with an almost £4,000 price tag, Aldi’s version is just a wooden play castle for kids that is being sold for £24.99 in their traditional wooden toys sale.
Smith’s Transylvania castle-style hat caught the attention of the world when he rocked up to the Grammys in wearing it.
And now Aldi want in on the action, and turned their aisles into their very own version of the red carpet.
A spokesperson for the supermarket said: “While Smith’s avant-garde accessory turned heads and sparked confusion across social media last night, Aldi’s budget-friendly version proves you don’t need an A-lister’s budget to make a royal entrance.
“Created using Aldi’s wooden toy castle, the supermarket’s take on this showcases just how diverse their Specialbuys range is and how shoppers can achieve red carpet drama for a fraction of the designer price.”
The ABODI Wearable Vampire Castle Headpiece worn by Smith at the Grammys cost €4,500, around £3,600, and left many fans puzzled on social media.
POV: You sit behind Jaden Smith at the GRAMMYs pic.twitter.com/oHXijgeDmw
— Specsavers (@Specsavers) February 3, 2025
Jaden Smith looks like one of my kids after I've spent all night working on a last-minute school project we'd all forgotten about. pic.twitter.com/MyRluCs6YZ
— Moog (@a_toots) February 3, 2025
Aldi then released their own version to launch their popular wooden toy range.
The spokesperson added: “Our middle aisle is once again proving itself as the ultimate trend-spotting destination. At Aldi, we believe everyone deserves their showstopper moment. Our wooden castle is both a statement piece and a practical toy once the paparazzi have gone home.
“Who knows what else customers will find in the middle aisle to make a statement look – as with all Specialbuys, once they’re gone, they’re gone.”
