Kurt Zouma has been dropped by kit manufacturer adidas in response to the footage of the defender attacking his cat, while club sponsors made their displeasure with West Ham public.
Adidas confirmed on Tuesday that they were conducting an internal investigation before announcing on Wednesday that they had ended their relationship with the France international - who had been filmed kicking and slapping his Bengal.
A statement from the company, who supplied his football boots, said: “We have concluded our investigation and can confirm Kurt Zouma is no longer an adidas contracted athlete.”
Zouma has been fined £250,000 by West Ham and is under investigation by the RSPCA, who have taken his two pet cats into care.
After the decision by West Ham to allow Zouma to play in Tuesday night's game against Watford, club sponsors have hit out at the Hammers, with wellness partner Vitality questioning their judgement.
A statement read: “We were very distressed by the video we have seen of Kurt Zouma. At Vitality, we condemn animal cruelty and violence of any kind.
“We are hugely disappointed by the judgement subsequently shown by the club in response to this incident.
“As such, we are suspending our sponsorship of West Ham United with immediate effect. We will now be further engaging with the club to understand what actions they will be taking to address the situation.”
David Moyes, the West Ham manager, defended his decision by saying that despite being hugely disappointed by the incident the 27-year-old was one of the club's “better players” and that the matter was a separate issue from winning football matches.
Following the game, Experience Kissimmee, West Ham's official destination partner, said they were “evaluating our relationship and sponsorship with the club” before announcing their departure.
DT Minich, Experience Kissimmee president and CEO, stated on Wednesday night: “Due to recent events, Experience Kissimmee has made the decision to part ways with West Ham and end our sponsorship of team.
“As an organisation and community, we welcome visitors and locals alike to join us in celebrating wildlife and nature, now and always. We are proud to work with partners who are accredited, certified and regulated to the highest standards of animal care.”
West Ham's commercial staff remain in constant contact with their partners and are keeping them informed of the latest developments and actions around the situation.
Kit providers Umbro have also condemned Zouma's actions but stopped short of criticising the club.
“Umbro partners with West Ham United on a club level and does not represent individual players,” the kit manufacturer said in a statement.
Experience Kissimmee announced today that it has ended its sponsorship of West Ham United Football Club.
— Experience Kissimmee (@Kissimmee) February 9, 2022
"Like West Ham United we condemn the actions of the player concerned and do not condone cruelty towards animals in any form.”
Furthermore, A spokesperson for Heineken UK, West Ham's beer and cider partner, said the company was “appalled at the contents of the video” and welcomed the actions the club were taking.
Meanwhile in France, animal rights group the 30 Million Friends Foundation condemned the “heinous act”.
The campaigners have called for Zouma to be suspended from the national team and confirmed a complaint had been filed against him under the French penal code, which applies to citizens committing offences outside of the country, while a number of leading politicians in his home country have also spoken out against Zouma.
