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Benzinga
Benzinga
Business
Shivani Kumaresan

Wendy's Partners With Advertising Platform Tiger Pistol

WEN Wendys (Organization) Nasdaq
  • Wendy's Co (NASDAQ:WEN) has partnered with Tiger Pistol, an advertising platform delivering local activation at scale.
  • Under the partnership, Tiger Pistol will power Wendy's national-to-local social advertising programs.
  • "Tiger Pistol strengthens the level of collaboration between Wendy's, our regional agencies, and our restaurants, enabling high-performing social advertising at the community level," said social media & gaming manager Kristin Tormey.
  • Tiger Pistol's advertising platform helps Wendy's and its approximately 7,000 restaurant locations to drive visitation and sell more by unlocking the power of social advertising.
  • Price Action: WEN shares are trading lower by 5.00% at $17.11 on the last check Thursday.
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