MIAMI - Latina artist Wendy Guevara has reached a significant milestone in her rising career: she's become the first Mexican transgender woman to represent a global cosmetic powerhouse
The announcement sent shockwaves across social media after Guevara, winner of 'La Casa de los Famosos' reality show, shared the update on her Instagram account, unveiling the product in question and making Latino LGBTQ+ history.
In her post, the artist expressed her gratitude and excitement for assuming the role as one of MAC's ambassadors, showcasing a new lipstick in the shade Candy Yum Yum.
Wendy Guevara the new face of MAC
"Heyyyyy... Do you guys like this color? I LOVED it!!! The shade I'm wearing is Candy Yum Yum from the NEW #MACximal Silky Matte Lipstick," read Guevara's post, which was accompanied by images displaying the product.
The news sparked a remarkable amount of reactions and diverse comments from internet users, mostly reflecting the support and admiration for Wendy Guevara, as well as praise for MAC.
"What a beautiful thing it is to see such important companies turning their attention to the community, and in this case, to transgender women. Congratulations, beautiful Wendy, because with this, you are opening doors nationally for other girls to aspire to be the face of other brands," wrote one of her followers.
"When they ask what her contribution is, this is it: breaking through discrimination, paving the way for all individuals who are different but choose to be themselves and happy, changing minds. There are thousands of people wanting to buy that lipstick because you, @soywendyguevaraoficial, are using and promoting it ❤️❤️," wrote another one.
Wendy Guevara's journey
Wendy Guevara is known for being part of the artistic project "Las Perdidas", alongside Paolita Suárez and Kimberly Irene 'La más Preciosa'. The three are Mexican transgender YouTubers, influencers, entrepreneurs, and singers. They initially gained fame on social media and later ventured into theater and television.
Originally from León, Guanajuato, Guevara started as a transgender influencer who received her name from one of her friends with whom she worked at a beauty salon. Her trajectory and success have been inspiring for many within and outside of the LGBTQ+ community. She has 7,2 million followers on Instagram.
She went mainstream in Mexico and the U.S. Latino community during her participation in the first season of the Mexican version of "La Casa de los Famosos," which she won. Her groundbreaking achievement not only marks a milestone in her career but also serves as a symbol of progress and inclusivity in the Mexican and Latino beauty industry.
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