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Birmingham Post
Birmingham Post
Business
Sion Barry

Welsh rugby internationals Gareth Anscombe and Alex Cuthbert in new business venture

A fitness app venture, part owned by Welsh rugby internationals Gareth Anscombe and Alex Cuthbert, has been boosted after raising more than £200,000 in crowdfunding to back expansion plans.

Alongside business partner and entrepreneur Dean Jones their business AGD Enterprises, has developed a search platform - Fitap- connecting gym owners, personal trainers, sports clubs and health and fitness providers with consumers at the touch of a button.

The business had a soft launch prior to the pandemic, but is now looking to accelerate its growth on its funding boost.

Mr Cuthbert, who as well as being a Welsh international plays for the Ospreys, said: At present there is no one-specific place for people to explore their health and fitness options, so the app will fill that void.

“Everybody is different and that includes where they are on their health and exercise journey, so this will give them an easy-to-use alternative to scouring the internet in the hope of finding something suitable.

“We are passionate about helping others to be fit, happy and healthy, so it’s brilliant to be able to relaunch Fitap to the market.”

Mr Anscombe, who also plays for the Ospreys, said: “As well as physical health the mental health of consumers is hugely important to us – particularly in light of the Covid-19 pandemic and self-isolation - so we have a free section where organisations can promote and share their mental health awareness information and activities.

“The app will support users with a bespoke end-to-end experience and give fitness providers a platform to connect directly with them, so they can advertise discounts and offers, and help bring the health and fitness arena to a modern, tech-savvy audience. Fitness classes offered vary from gym classes and tennis lessons to white water rafting and kids summer rugby camps, both online and offline – the range is vast and inclusive.

On the funding raising Mr Jones said: “We are excited to share more with people in the coming months as this is a game-changer for the industry and are thankful to those who have supported us on this journey since our soft launch in 2020, notably the well-known businesses and sporting stars who got behind our successful fundraise recently, raising over £200,000.”

Following the funding the three directors maintain an equal split in a combined majority stake in the business.

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