Most people still do a weekly grocery shop, according to new research. The study by Nectar looked at the nation’s shopping habits and found that the tradition of the weekly shop still reigns, with the majority of Brits still doing one big shop per week.
The study also revealed the nation’s priorities when it comes to scanning the aisles, finding that price, quality, and then expiration dates ranked as the most important factors for customers. However, the study also found that Brits take a fairly organised approach to their food shop, with two thirds (59 per cent) planning ahead by writing a list.
Of those who wrote their lists on paper, half confessed to often forgetting to bring it with them or check it. To help avoid that, Nectar and Sainsbury’s are encouraging customers to use the digital shopping list function on the SmartShop app, allowing shoppers to tick off items as they browse.
They said they were also trying to help Brits save time and money when shopping, after research showed that a quarter (28 per cent) of Brits admitted that they wish they were savvier when purchasing food. To combat this, Nectar and Sainsbury’s are offering customers money off on their favourite products through My Nectar Prices.
The scheme means that shoppers who are registered digitally with Nectar are sent regular new deals personalised to them based on their previous purchases, as well as offers which their data suggests they would like. Sainsbury’s shoppers can simply download the Nectar and SmartShop apps, or visit Nectar.com to check their deals before shopping. The offers can then be redeemed via SmartShop in store.
According to Nectar, a weekly Sainsbury’s shopper could save upwards of £200 a year when taking full advantage of My Nectar Prices. Examples of My Nectar Prices deals include Sainsbury’s Taste the Difference Sourdough Medium Sliced White Bread, usual price £1.50, with a My Nectar Price of £1.08 and Sainsbury's Super Soft Toilet Tissue, Pure White x24 Rolls, usual price £7.50, with a My Nectar Price of £5.60.
Sam Burston, Director of CRM & Nectar at Sainsbury’s said: “Ensuring that we’re offering our customers great value is something we really prioritise, but we also understand that busy lives can often mean there is little time left to plan the food shop or take advantage of all the deals on offer. This is why we’ve created My Nectar Prices, allowing customers to have an ever-changing selection of personalised offers at their fingertips, readily available through their phone, making their shopping experience both quicker and easier whilst saving even more on their favourite products."
To gain access to My Nectar Prices, register with Nectar by visiting Nectar online at www.nectar.com or download and register your card on the Nectar App.
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