Week 4 of 'The Bachelor' Season 28 saw a surge in viewership, drawing in significant numbers and setting new records. The episode, which aired on Feb. 12 on ABC, garnered an average of 3.5 million viewers based on Live + Same Day data from Nielsen, marking a 9% increase from the previous week. With three days of delayed viewing on digital platforms like Hulu, the viewership figure climbed to 5.9 million, a series high for the season.
The delayed viewing data, a combination of Nielsen metrics and Disney's streaming data, also revealed a notable uptick compared to the Multiplatform + 3 performance of earlier episodes in Season 28. Excluding Hulu, Nielsen reported the Live + 3 viewership for Week 4 at 4.2 million.
The season's premiere episodes had opened to around 3.2 million viewers in Live + Same Day, with subsequent weeks witnessing growth in multiplatform viewership. The premiere reached 5.3 million viewers after three days, Week 2 saw 5.4 million, and Week 3 peaked at 5.5 million. Week 4's remarkable 69% increase from 3.5 million to 5.9 million viewers marked the most substantial delayed viewing lift of the season.
Season 28 of 'The Bachelor' is also performing well in terms of ratings among adults aged 18-49. Week 4 experienced a rating surge from 0.6 to 1.8 after three days, a 7% rise from Week 3's 1.6 rating. Moreover, each episode has surpassed the total viewership of the corresponding telecast from the previous year. Week 4's Live + 3 viewership of 4.2 million was 20% higher than the 3.5 million viewers who tuned in to the equivalent episode in 2023.
'The Bachelor' has consistently dominated Monday nights since the debut of Season 28, emerging as the most-watched series each week. The show's compelling content and engaging drama continue to captivate audiences, driving up viewership numbers and ratings, solidifying its position as a television favorite.
