In the market for an affordable quality concealer that boasts stellar coverage or nourishing body care to prep your skin ahead of the sunnier season? We're lifting the lid on our favourite new beauty launches that have arrived on the beauty scene this month - from the likes of Kate Somerville, Gisou, Beauty Pie and more.
In the month that brought us the start of spring, it's only fair that we share the best new beauty buys that we're taking into the new season. Over the past few weeks, we've welcomed an abundance of new names and faces to beauty landscape, including bond-repairing haircare and an addition to the lineup of best fake tans for your face from popular skincare brand, Caudalie. Of course, that's without forgetting one of the best lip liners from Merit Beauty, that promises easy application and comfortable wear - plus, lots more newness to delve into.
As a beauty team, we're incredibly lucky to have dozens of new beauty products land on our desk every month. So, naturally, we're here to act as your 'try before you buy' service by testing them out for you, in order to see whether they're actually worth parting ways with your money for this pay day. That's where this edit of the very best nine beauty buys comes into the mix.
The best new beauty buys this month has to offer
From a radiance-boosting SPF that makes a stellar option for anyone searching for the best sunscreen for oily skin to a luxe mascara that encourages weightless volumised and lengthened lashes, we've been spritzing, scrubbing and glossing our way through the month by testing the newest beauty buys to hit the market. But, these are the nine that our beauty team gave their seal of approval.
Our Beauty Shopping Editor says...Lightweight for spring is in
Spring has officially sprung...at least according to the current sunny weather we're being graced with. And I don't know about you, but for me, when the sun is out I'm just desperate to get outside for my daily vit D fix, so spending loads of time on my face becomes a luxury I don't have (or prefer not to have) the time for.
So it was all the more lucky for me that March was a month full of no-makeup makeup launches. From lightweight tinted lip balms and flattering neutral liners, to subtle tanning drops and the first ever tinted blush skincare serum I've come across, there were so many lightweight staples that landed on our desk - and these are the ones that went straight into my daily routine.
~ Aleesha Badkar, Beauty eComm Editor at woman&home
RRP: £19
I'll admit, tanning drops have been something I have fastidiously kept my distance from throughout my life for fear of being left looking slightly more off-colour than I had intended. But the simple chic bottle and ever-so-slightly cool hue of this new Caudalie teased at my curiosity around the oft-intimidating product - and I was hooked after my very use. Easy to use by mixing a few drops into your daily moisturiser, this doesn't change the texture of my face cream at all and soaks in nicely, leaving me with a completely natural-looking glow that looks more like I've just spent an hour or two in the British sun.
RRP: £22
Already a stalwart fan of the fruity K-beauty brand, I was desperate to try these new Glow Recipe tinted serums. A skincare product rather than makeup, the niacinamide-packed serums go on like a blush to give the skin a healthy-looking dewy flush. Perfect for no-makeup days when you just want a little bit of colour to lift your face, they work to calm redness with centella asiatica, while the brand's famous watermelon extract addition leaves skin fresh and hydrated
I'm an absolute sucker for a tinted lip balm, but this new drop for luxe makeup brand Hourglass takes things up a notch. Already a customer favourite, the brand's Phantom Volumizing Glossy Balm is now available in their famous Red 0 shade, their exclusive vegan shade that forgoes the use of non-vegan ingredient carmine - a pigment made from crushed insects. Delivering a perfect sheer red to the lips, it makes for a flattering but natural-looking flushed lip look, with just a hint of gloss on the finish. Lasting and comfortable to wear, it's earned a permanent place in my handbag.
Our 9 top tried and tested beauty picks to snap up this month
RRP: £21
"I'm already a big fan of Merit Beauty, but these new lip liners have furthered my obsession with the chic brand. Offering such a flattering range of shades that really do work on everyone, the soft and velvety formula slides effortlessly onto lips - but unlike many other soft lip liner formulas, it actually stays put. Not all drying, it works across the whole lip as a lipstick alternative too. I like to use it as a base before topping with one of favourite lip tints (Huda, Hourglass and Tatcha for anyone wondering)."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
RRP: £84 for both
"I often find it tricky to tell whether a shampoo is really making a difference to my hair, but this new drop from scalp and hair health brand Monpure showed its cards straightaway. Lovely to use, the shampoo creates a thick and creamy lather that washes easily and effectively without that horrible squeaky-clean feel. The conditioner feels equally luxurious, with a buttery texture that smoothes onto strands nicely. I have notoriously knotty hair thanks to years of colouring but after washing these out I was left with minimal tangling and a silky soft feel - plus my hair had a gorgeous healthy shine thanks to the product's ceramide complex that mimics the hair’s natural lipids to restore moisture balance and reinforce hair structure. And the icing on the cake? The gorgeous expensive-smelling fragrance that has literally had people stopping me in the street."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
RRP: £75
"As someone with fairly dry skin, I’m always on the lookout for intensely hydrating formulas and Beauty Pie’s Le Masque is my newest favourite. It’s infused with cherry blossom, saffron extract and glycerin to supercharge the skin’s barrier and boost the overall radiance of your complexion. The formula is also made up of 100,000 Omega-9 bubbles, which create that luxurious ‘caviar’ look and texture, before melting into the skin as you apply. Aside from its dreamy formula, I also love this masque’s versatility, you can apply it for a 30-minute treatment or wear it overnight - for maximum hydration. I prefer the latter as it feels so nourishing and in the morning, I wake up with fresh and dewy-looking skin."
~ Naomi Jamieson, Digital Beauty Writer at woman&home
RRP: £24
Known for their array of luxury fragrances, Jo Malone London have welcomed a lineup of 7 new faces to their stellar assortment. Enter, the travel-friendly 30ml hand creams. Each boasting playful geometric monochrome patterned tubes, the nourishing handcare assortment arrive in some of the brand's most popular and iconic scents - including, English Pear & Freesia and Peony & Blush Suede. Plus, there's a new fragrance that's joined the realm of bath and body products, earthy English Oak & Hazelnut. Not only are they perfect for popping into your handbag for when your palms are in need of some nourishing TLC while on-the-go, they are equally as chic to earn a spot on your dressing table.
RRP: £29
"I don’t gravitate towards designer mascara. Much like chocolate bars, I find budget brands = better, and it makes me much happier to give genuinely affordable recommendations than costly ones. But after trying this slick new formula from Armani Beauty it’d be remiss to stay quiet. The main USP is how many times you can layer it up without it ever clumping - I’m talking over and over and over again. It glides on so beautifully and, by dint of all that layering, creates amazing length without heaviness. It wears nicely, too - no smudging - and removes easily with micellar. In truth, this has everything I imagine you could want from a mascara, so it really is worth the extra investment."
~ Fiona McKim, Digital Beauty Editor at woman&home
RRP: £39
Whether I'm lounging on a beach or stepping out for a day in the office, SPF is a must within my beauty routine. That said, it hasn't always been easy to a formula that suits all my wants, needs and desires, so I'm pretty sceptical when it comes to trying a new sunscreen. Not only does this water-resistant sunscreen offer SPF 50, which is a must in my books, but it is also equipped with ectoin for hydration and sheer peach-hued pigments to even the skin tone. I must commend its lightweight feel and it's ability to not pill when applied underneath makeup - both of which are huge points of contention for me when it comes to sunscreens. After seamlessly blending into my skin, my complexion is left with a radiant glow that makes for a great illuminating base when I'm makeup, and even gives my skin a healthy sheen when opting for natural no-makeup day.
RRP: £4.99
It's no secret that I've always been a fan of Collection Cosmetics' concealers, thanks to their high coverage formulas with such affordable price tags. I've consistently restocked my tubes of the original Lasting Perfection Concealer over the past decade, so when I heard there was a new addition to the range, I knew I had to get my hands on it. First and foremost, the new Ultra Cover Concealer boasts an XL doe-foot applicator that makes it easy to apply directly onto the skin. As for the formula inside, I'd say it's on the medium to full coverage side, however I noticed it layered incredibly nicely over my blemishes without creasing. Not to mention, its formula is also infused with popular skincare ingredients, hyaluronic acid and jojoba seed oil, which I found encouraged a seamless application that didn't cling to any dry patches. On days where I wanted less coverage, I found swirling my brush into the concealer on the back of my hand allowed for a lighter, skin-like finish.
RRP: £24
After trialling the Gisou Lip Oil in the limited edition 'Cherry on the Cake' last festive season and being converted to its red hue, I had high hopes for the launch of the new trio of shades. Unsurprisingly they ticked every one of my boxes. The new lineup features two milky hues, Bee-Llini Peach and Raspberry Swirl, and a shimmer-infused peachy nude, Glazed Plum. Perfect for spring, these three impart a gorgeous sheer hue onto the pout, with the enviable glossiness of the other hues within the brand's lip oil lineup, pairing perfectly over one of the best lip liners. Each infused with Mirsalehi Honey, I found them to be incredibly lightweight and nourishing on the lips - plus, I didn't notice any graininess to the shimmer formula, which gets extra points from me. Although not new to the launch of these shades, I also have to shoutout their innovative swirly glass tubes, which only add to the luxuriousness of the application process.
RRP: £25
"It’s all very well for us beauty editors, bleeting on about building a ‘fragrance wardrobe’ to suit every season, mood and occasion. But, with many of the best perfumes for women nudging the £100+ bracket, the option to have so many, well, options is unattainable for most. That’s why I’m so taken with DIEM, a cool new perfume brand that offers ten distinctive and expensive-smelling scents in 10ml bottles for £25 a pop. All are designed to be slotted into a chic little case and can be switched up whenever you fancy. I love the juicy, ripe rose and blackcurrant of Love Tangle for sunny days and woody, spiced Dare You for a night out. The starter kit, which includes one 10ml fragrance, a case and two other 2ml samples, would make a lovely gift."
~ Fiona McKim, Digital Beauty Editor at woman&home
2025's best new beauty products
RRP: £38
The 'Butter Skin' makeup trend is all about creating a smooth, satin-like finish over a glowing complexion - a radiant but not excessively shiny look that just looks like butter. This talc-free formula has been designed to blur, smooth and control shininess of the complexion for a natural brightened, weightless finish - and that it does. Dust over the skin with a fluffy brush to set makeup in place for a natural soft-focus finish and no flashback in photos.
RRP: £26.99 for 220ml
With a buttery texture that nourishes dry skin without creating a greasy sheen on top, this velvety butter absorbs quickly and leaves a hydrated feel for hours after. An easy self-tan to apply, this gives a subtle touch of colour to the skin that gradually develops without leaving any streaks in its wake.
RRP: £8.99
With 2025 nail trends heading towards a spring refresh, butter yellow nails have been getting increasingly popular this month. And with sheer and jelly nails constantly topping the nail trend stakes, I love this buildable Essie number that can be used a sheer gloss or layered for a more solid jelly look.
RRP: £64 for The Brightening Eye Cream | £86 for The Brightening Serum
It's no secret that I'm a big of Tatcha's stellar selection of skincare buys rooted in Japanese rituals, so you can imagine my excitement when they add two brand new products into the mix. Enter, the Brightening Eye Cream and Brightening Serum. I apply the serum prior to my much-loved Tatcha Dewy Skin Cream, which gives me a moisturised and plumper complexion. As someone who experiences long-lasting post-acne marks, this serum has definitely helped reduce the appearance of any hyperpigmentation faster than normal, while giving my complexion a noticeable soft, healthy glow. As for the eye cream, I thought I was seeing things when I first applied it. This formula works great at hydrating the under-eyes, especially prior to makeup application, while immediately minimising dark circles for a brighter, awakened look.
RRP: £124 for 100ml
Reminiscent of sunnier days sat on a beach with a pina colada in hand, this creamy yet refreshing fragrance is the ultimate solar scent. Zesty lime is balanced out with its light heart note of coconut water, whilst warmth is added through the rich tonka bean. Once dried down on my skin, this perfume interestedly had a slight floral-vanilla twist to it, as the name may suggest. All in all, it’s a gorgeously luxurious scent that makes the perfect candidate for daytime wear as we enter the brighter spring/summer months ahead.
RRP: £38
"When it comes to eye makeup, usually I'm a strictly liner and lashes kind of girl, so I wasn't overly jazzed when this landed on my desk - but oh my goodness did I eat my words once I tried it. A handy palette of really varied but complementary shades, the soft and velvety powders have a strong pigment without being too bold and last all day - even on my oily eyelids. I love to add a light layer of the plum and dark brown shades to my daily look for a touch of chic casual glam."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £9.95
Most notably known for their ergonomic shower-side razors, Estrid just debuted their new trio of refillable roll-on aluminium-free deodorants which are designed to control sweat and body odour for up to 24 hours. Powered by Noni Fruit to neutralise the underarms' microbiomes, I noticed I smelt fresh for an entire day. They arrive in three differing scents, each corresponding to a refillable colour insert that is popped inside the cloudy outer casing, however I settled on the 'Leaf' - which is described as 'Late summer in the Mediterranean'. Like any roll-on, this deodorant takes a few swipes to get the formula out, but once it does, it dries down impressively fast. I also tested applying the formula after shaving and it didn't cause any irritation or stinging. It's also worth noting that they offer the same scents in antiperspirants, which are equipped with aluminium to keep you sweat and odour-free for up to 48 hours, so if you looking for longevity these might be the best option for you.
RRP: £33
As someone with blemish-prone skin, I was excited when La Roche-Posay's latest launch landed on my desk. This isn't the first I've tried a La Roche-Posay moisturiser, I also loved the brand's Effaclar Duo M Moisturiser for keeping my blemishes at bay, so this buy had big boots to fill. In short, it lived up to every one of my expectations. This moisturiser boasts an incredibly lightweight, fast-absorbing formula which works to hydrate the skin, however don't be fooled as it also arrives equipped with a tri-acid complex to decongest pores, smooth the complexion and reduce the appearance of fine lines and pigmentation. After adopting this gem into my routine, my complexion is noticeably clearer in terms of blemishes, my pigmentation has significantly reduced and my skin hasn't experienced its typical dry spells throughout the bitter winter months. All in all, it's quickly become a new favourite in my skincare arsenal.
RRP: £299
"Fire up the Chronos Max and it takes a pretty quick 35 seconds to reach temperature. As is the case for all ghd straighteners, the Chronos Max heats to 185°C, the temperature the brand says is optimum for great styling without utilising extreme heat that could compromise your hair’s health. I did find it took a few slow passes through each section of hair, depending on the size of the section, but it was incredibly smooth – absolutely no feeling of frying my strands whatsoever. It is worth mentioning that if I was planning on straightening my hair after washing, I would usually dry it smoother with this in mind, but I dried it curly purely to test how well it would straighten curlier hair. Either way, my hair retained movement and some elasticity and bounce, rather than feeling fried and rigid from the straightening process. All in all, it’s a very smooth user experience, and the smooth results also last brilliantly."
~ Lucy Abbersteen, Freelance Digital Beauty Editor at woman&home
RRP: £36
As someone with unpredictably sensitive skin, I'm always skeptical to try an exfoliating toner, but I'm glad I did with this buy from Fresh. Firstly, I can't ignore its minimalistic navy packaging, that gives this bottle a chic and sophisticated appearance that sets it apart from my other skincare. As for the gem of a formula inside, it works to smooth and improve the texture of the skin, fading the appearance of dark spots and tightening pores, while breaking down the dead skin cells for a brighter and balance appearance. Upon my first application I was hit with an incredibly fruity peach scent, which admittedly might not be for everyone, but it didn't irritate my skin and you do get used to it with time. It has left my complexion notably smoother, brighter and more radiant (without being excessively shiny), while also helping to reduce hyperpigmentation from previous blemishes and give the skin a plumper appearance.
RRP: £140 for 100ml
There's something about Molton Brown perfume bottles that look effortlessly chic on your dressing table (I'm putting it down to the colourful marble sphere lid) and the brand's new Bluebell & Wild Strawberry scent follows suit. With spring in near sight, this fragrance couldn't have launched at a better time. Upon first impressions, this eau de parfum transported me to sunny springtime, stood in a forest meadow of bluebells beneath blue skies - only making me crave the upcoming season further. Its fruity floral notes of juicy wild strawberry, violet leaf, bluebell accord and soft driftwood, make it a delicately light and feminine fragrance that is perfect for daytime wear.
RRP: £94
"I've had super dry skin throughout the winter so have been wary of using anything too clarifying on my skin, instead opting for my best hyaluronic acid serums - depite some uneven texture, a few blemish breakouts and rare patches of redness on my cheeks. But this new Allies of Skin drop has been exactly what I need - working against all my unwanted skin concerns without being too harsh on the skin. The loose texture absorbs into skin really easily but the slight creaminess to it adds a touch of comfort, making sure it doesn't sting or leave my skin too tight.
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £32
"Fenty has already ventured into cherry in the past with their Cherry DUB 5% AHA Face Mask (one of my faves for radiance and hydration) and their deliciously-hydrating Barbados Cherry Lip Oil, so it's no surprise that this brand new cleanser was also a slam dunk. Heroing the vitamin C-rich Barbados cherry alongside well-known brightenener niacinamide and refreshing aloe vera, this quenching cleanser works to brighten skin and help decrease shine without leaving skin tight after use."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £80 for 50ml
"When this first landed on my desk, the name was giving me sickly sweet 00s Victoria's Secret body spritz that I just didn't think would be for me, but boy was I wrong. This deliciously-juicy fragrance really does live up to its life-of-the-party name with an elegantly sweet but fresh offering that works for both day and night. Bursting with notes of the dark fruit alongside zingy mandarin and a touch of sweet, fresh pear, the sweet notes here are balanced by a heart of white florals and a base of warm vanilla and sharp benzoin, while green patchouli adds a lasting earthy impression. A new favourite that I will be spritzing at least a couple of times a week for the foreseeable."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £16
"A launch that has taken over beauty industry feeds for the past weeks, Glossier has dropped a brand new Black Cherry collection to give us all the deep, rich burgundy that we want. Consisting of four products - Black Cherry Balm Dotcom, Cloud Paint in Black Cherry, No. 1 Pencil in Black Cherry and Lip Line in Black Cherry - the range is set to become a favourite with fans of the brand. While I've not yet tried it, their OG cherry Balm Dotcom was always one of my favourites for its delicious scent and flattering hint of colour - and I can only imagine how gorgeous the Cloud Paint will be if its predecessors are anything to go by."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £62
There's no denying that I'm a fan of REFY. With a makeup arsenal that makes home to a multitude of their beauty gems, it was only natural that I tested the brand's all new skincare range. Although the debut products, consisting of a cleanser and moisturiser, may not sound particularly revolutionary, a deeper delve reveals quite the innovative launch. The foaming cleanser acts as a 2-in-1 formula, simultaneously removing makeup and cleansing your skin, without completely drying out your skin - a huge plus point in my book, as someone with combination skin. While the lightweight moisturiser arrives with a built-in metal roller applicator that works to sculpt, cool, lift and de-puff the skin. This innovative tube design essentially combines your moisturiser application with your go-to technique of lymphatic drainage - the perfect duo to combat any January puffiness and winter skin blues, if you ask me.
RRP: £112
"I'm not normally a rose girl but there's something so moreish about Jo Malone's Taif Rose. Picture a single rose veiled in curls of incense smoke, that is the best way I can think of to describe this scent. It's floral, sure, but there's an edge and depth to it - brought through by its coffee notes - that initially overtake that classical rose aroma. This chic spiciness lingers but after a while, that elegant rose glows through again - which is ideal if you prefer a nuanced signature that develops and evolves throughout the day. Personally, I can't wait to wear it for a date night or evening out."
~ Naomi Jamieson, Digital Beauty Writer at woman&home
RRP: £399.99-£479.99
Hot off the press, Dyson just dropped two new colourways for their assortment of innovative hair tools - meet Jasper Plum and Red Velvet and Gold. Inspired by a rare purple jasper gemstone that symbolises strength and self-discovery, Jasper Plum captures a rich violet hue with complementing accents of soft pink; while Red Velvet boasts a luxurious crimson tone with opulent gold details that makes for a sophisticated appearance. The two hues adorn four of the brand's popular hair tools, including the Airwrap i.d.™ multi-styler for straight and wavy hair, Airwrap i.d.™ multi-styler for curly and coily hair, Supersonic Nural™ hair dryer and the Airstrait™ straightener. While Jasper Plum can be shopped now via Dyson's website, the Red Velvet and Gold colourway will be available to shop from late February.
RRP: £29
"The daffodils aren’t out yet and I suspect It’ll be a while until we can put away our ‘big coats’, but here’s a special treat for anyone trying to will Spring into existence: Chanel’s Spring-Summer 2025 makeup collection. Among rosy tinted lip balms and sheer mauve shadow is this nail varnish - and isn’t she just lovely? A soft and sophisticated peach with milky undertones that’d make as pretty a winter mani as it would a sandal-season pedi. It’s limited-edition, as is the other shade in this drop (Artiste, a minty pale aqua) As we know, where Chanel goes other brands follow - so expect to see these colours everywhere by March."
~ Fiona McKim, Beauty Channel Editor at woman&home
RRP: £39
In search of a nourishing haircare gem to replenish and revive my dull, dry winter hair, I tested the highly-anticipated Gisou Honey Gloss Hair Mask for an entire month before its launch to see exactly how it performed - spoiler, it left quite the impression. Although it claims to be gentle enough for every hair wash, I used this formula once a week in replacement of my conditioner and the results were nothing short of impressive. Its thick, rich formula left my strands feeling soft, hydrated and glossy after just one use. I've never tried a hair mask that has noticeably long-lasting results on my hair, but this finish remained intact until my next hair wash. As someone with long, fine hair, it also did a top job at detangling my locks for that salon-worthy swish.
RRP: £22
"As someone with constantly dehydrated skin, anything that promises to quench will always be a must-try for me. So when I got hold of this new Tropic drop, as a fan of the brand already I couldn't wait to see what it could do - and I can safely say, it didn't disappoint. Containing multi-weight hyaluronic acid (meaning different-sized molecules that penetrate multiple layers of the skin) alongside soothing aloe vera juice and cooling cucumelon (which smells incredible), this natural cleanser leaves skin quenched and comfortable - and even managed to tackle the visible flakiness I was getting from the cold January days. While I've been loyal to a certain hydrating cleanser for the past six years, I think I might have just found my new go-to..."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £115 for 50ml
"Aquarius season is here, so as a proud Aquariun myself, I was only too happy to celebrate the season with this gorgeous new launch from Sana Jardin. While I expected something warming or even slightly spicy given the time of year, I was gloriously-surprised to be transported to brighter climes with this beautifully fresh and zingy herbal number that's layered with sharp notes of lemon, rosemary and lavender. And the stunning Mediterranean-looking bottle doesn't look too shabby on my perfume shelf either."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £52
"Among my friends and colleagues, I'm a famous wearer of the iconic Maison Francis Kurkdjian Baccarat Rouge 540. But one of my top tips to everyone for getting more out of it? Layer it over a scentless oil or moisturiser and save it for your skin rather than your clothes - opting instead for a mist of the similar-smelling Sol De Janeiro Cheirosa 68 Perfume Mist over your outfit. So I was beyond excited to receive the brand new body oil from the brand in the same Beija Flor scent as the body spray. The luxury silky oil is the perfect consistency and thickness for layering over skin and I was surprised at the efficacy with which it absorbed into the skin - leaving it looking nourished and bright rather slippery and shiny. And I can't get enough of the delicious blend of Brazilian jasmine, pink dragonfruit and vanilla."
~ Aleesha Badkar, Digital Beauty Editor at woman&home
RRP: £13.99
When it comes to affordable mascaras, L'Oréal Paris hosts an plethora of stellar lash-enhancing formulas. But now there's a new kid on the block and I got my hands on one to try it out for myself. I'm a firm fan of L'Oréal's iconic Telescopic mascara, so I had high exceptions for the all-new Paradise Big Deal - and thankfully, it lived up to every one of them. This new addition works to build noticeable length and volume, without causing any clumping, all of which I can attest to. It does a stellar job at separating the lashes for a naturally fluttery and fanned-out effect, avoiding the dreaded spider-leg finish and leaving the lashes feeling weightless.
