It turns out we've all been pronouncing Shein wrong for years.
Shein has had a huge rise in the fashion industry in the past few years and was the most popular brand of 2022 according to money.co.uk. But not all fashion fans know how to pronounce Shein.
People have been shocked to learn they've been getting it wrong for so long. Since its launch in 2008 people have been confused about the pronunciation, but they actually confirmed it on Twitter in 2021, The Mirror reports.
One shopper on TikTok was criticised online for how she pronounced Shein in a video. But @katelynjensen19 got the last laugh after proving naysayers wrong - as she's right on the money with her pronunciation.
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Most people have always said 'sheen', but it's actually pronounced 'SHE-in' according to the brand. After a viral TikTok using the (we now know) correct pronunciation, Katelyn posted a video with a screenshot from Shein's twitter confirming it.
In the video, she said: "So, I just like went out and got my own proof. So if anybody ever comes for me again for saying 'she-in', please, maybe just like do some research first honey, rather than listening to your favourite influencers that say 'sheen' it's 'she-in'!"
She then displayed a Tweet exchange between the brand and a customer. As seen in the message she shared, someone went straight to the source to find out 'How do we pronounce Shein?' @SHEIN_Official replied: "Hi there! It's pronounced SHE- in."
Wowed by the news, the video was awarded more than 50,000 likes and gained more than 200,000 views. One stunned shopper wrote: "EVERYONE TOLD ME THAT WAS WRONG." A second viewer said: "It bugged me so much when people said SHEEN Lol like NO it’s SHE-IIIIIN!!! Lol."
Someone revealed: "I say she-in and everyone's like 'iTs ShEeEEn' or 'it's shine' like NO." And a different person thought: "Every time I hear someone say 'sheen' I'm like who told you it was pronounced like that? And why...?"
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