For over 30 years, EagleRider has been the go-to name for riders looking to hit the open road without the commitment that accompanied actually owning a bike. Throughout its existence, EagleRider has been associated mostly with Harley-Davidson, as it pretty much built its business on Harley rentals.
But now, it seems that EagleRider is going with the times, and branching out from just Harleys. In fact, they sent us a very long and flowery press release about how they’re rebranding. And hey, it actually looks pretty good, as the company’s branching out to adventure touring and even UTV adventures. Pretty sick, particularly for folks looking to get a broader taste of what the powersports world has to offer.
Diving into the specifics, the company just unveiled a fresh new look, a modernized brand identity, and an expanded lineup of riding experiences.
A big part of this rebrand is the new visual identity, featuring bold Asphalt Black and Highway Yellow colors, along with a refreshed logo. But it’s more than just a facelift—it’s a signal of a broader vision.
The company is stepping up its game with exclusive riding experiences, expanded partnerships, and new models in its rental fleet. There’s also a massive Route 66 Centennial Celebration Tour planned for 2026. And according to EagleRider’s website, there are 19 bikes to choose from—and surprise, surprise, they’re not all Harleys. You can rock an ADV like the Yamaha Tenere 700, and even a classy neo-retro like the BMW R nineT.
But beyond just motorcycle rentals, EagleRider is branching out into more diverse adventures. Take the "Conquer the Mojave" tour, for example. This is a UTV adventure that doesn’t even require a motorcycle license. Families and friends can now experience the thrill of the desert in fancy Polaris and Yamaha side-by-sides.
And for those who want the best of both worlds, the Yamaha Mojave Desert Adventure is back for 2025, blending on-road and off-road thrills with stops at places like Death Valley and the infamous Area 51 Alien Center.
EagleRider’s rebrand isn’t just about looking good—it’s about offering more ways to ride. And quite frankly, I’m all for it. It doesn’t matter if you’re a seasoned motorcyclist or someone just discovering the thrill of the open road (or off-road), the company’s making it easier than ever to turn travel into an adrenaline-packed adventure.
Source: EagleRider
