Vinu’s Igloo is an ice cream outlet in West Mambalam in Chennai. At Vinu’s Igloo, one cone ice cream costs just ₹2. The outlet is currently run by Vinoth and was set up in 1995 by his father.
How does he sustain with such a low price range?Vinoth says he does not make as much profit by selling ice cream at ₹2. But there is always a huge crowd outside the shop due to this pricing. At most times, customers do not stop at the ₹2 icecream but have other icecreams or juices, which is how Vinoth benefits. He also serves the same cone with more cream at ₹8.
