Chaos broke out in Aldi stores across the UK this morning as parents were seen fighting with children to try and buy a £1.99 energy drink made by two YouTube influencers.
The Prime bottles - dreamt up by viral social media boxers and influencers KSI and Logan Paul - can cost as much as £20 online, with eBay at one point listing one for £50,000.
When Aldi announced it would be flogging them for as little as £1.99 it was inevitable demand would go through the roof.
