Nike really put a whole bunch of superstar women athletes in a commercial, and it’s glorious.
Let me say the quiet parts out loud: it’s been a long time since I’ve been totally stoked about a Super Bowl commercial. However, I’ll be talking about Nike’s “So Win” commercial for a while.
This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great Aryna Sabalenka, college sensation JuJu Watkins, soccer stars Sophia Smith and Alexia Putellas plus Olympians Jordan Chiles and Sha’Carri Richardson. WHAT?!
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If that wasn’t enough, the ad is narrated by rap sensation Doechii. I’m currently trying not to scream all over again just thinking about it. Here’s Nike’s first Super Bowl ad in over 25 years:
There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.
You can’t win. So Win.
🎤@justdoechii pic.twitter.com/2zbZRXEM8Q
— Nike (@Nike) February 10, 2025
