McDonald's has unveiled its heartwarming Christmas 2022 advert which features an important message as families prepare for this year's festivities.
The 90-second advert, 'The List' acts as a reminder that Christmas isn't all about the big, expensive, or flashy gifts - it's the little moments of unity that help you get into the true festive spirit. Set to Becky Hill’s atmospheric cover of ‘Only You,' the magical film follows the story of a young boy and his loving mum, who both get swept up in the anticipation of Christmas in their own ways.
The boy, Alfie, gets carried away with the innocent excitement of an ever-growing Christmas list, while the mum is busy trying to make sure all the preparations are ticked off her mental list. This all culminates on Christmas Eve, when an unexpected visit to McDonald’s reminds them both that at Christmas - it’s the little things that mean the most.
Read more: Watch the John Lewis 2022 Christmas advert as it is finally released
Becky Hill’s stripped back version of the Yazoo classic will be available for streaming and download, with the singer donating 10p from every download to McDonald’s partner charity, Children in Need. The moving advert was created by Tom Hooper, the Oscar-winning director of the King's Speech.
'The List' will premiere during ITV’s I’m a Celebrity Get Me Out of Here on Sunday, November 13. The advert kickstarts McDonald’s #ReindeerReady campaign, which this year has The Alternative Christmas List at its core.
Available through the McDonald’s UK app from November 14, ‘The Alternative Christmas List’ will provide six unique opportunities to enhance the run-up to Christmas through togetherness with family and friends. It encourages families and friends to take a moment to write a list of things they want to do together ahead of the big day.
Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer said: “We know this Christmas isn’t going to be a normal one for many families across the UK and Ireland, so it’s more important than ever that we’re there to support our customers in their preparations to get Reindeer Ready.
“We’re proud to launch The Alternative Christmas List, which will provide many families across the UK with free, fun activities in the lead-up to the big day, but to also be supporting our charity partner BBC Children in Need with much-needed funds at a time when they need it most”.
Each week, customers can log into the McDonald’s App, or head to ReindeerReady.co.uk to see what new experience has been added to ‘The Alternative Christmas List’
- WEEK ONE (14 – 20 November) – Cinema Tickets Competition
- WEEK TWO (21 – 27 November) – Christmas Card Roadshow
- WEEK THREE (28 November – 4 December) – Christmas Merch Competition – Jumpers (28 – 30 Nov) PJs (1 – 4 Dec)
- WEEK FOUR (5 – 11 December) – Christmas Carols (5-7 Dec) + Snapchat filter (8-11 Dec)
- WEEK FIVE (12 – 18 December) – AR lights (available till 26 Dec)
- WEEK SIX (19 – 24 December) – RRL (17-26) Audiobook (19-25)
The Alternative Christmas List launches on the McDonald’s UK app from 14 November. Customers can download the app from the App Store or Google Play.
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