The Cincinnati Bengals won’t be playing in the Super Bowl this year, but quarterback Joe Burrow will make at least one appearance on-screen that night.
Burrow will appear in a 30-second Super Bowl ad for BodyArmor dubbed “Field of Fake” that loops in humor and artificial intelligence to funny effect.
The commercial will also feature other athletes signed to the brand alongside Burrow such as Christian McCaffrey, CeeDee Lamb and Alex Morgan.
Burrow’s partnership with BodyArmor became news back in July. This commercial is a Super Bowl first for the company.
The spot:
