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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Ivan Lambert

Washington goes silent day before name reveal?

What time will the Washington Football Team make the huge announcement  Wednesday morning on NBC’s Today Show?

One would think the Washington Football Team would have posted on their website today — the day before they reveal the new team name — but no such post at all today in checking their website.

One would also think the Washington Football Team would have tweeted today regarding the announcement tomorrow. But as of 9:00 p.m., not a single tweet today regarding the franchise tomorrow announcing the team’s fourth name in their long history.

1.3 million Twitter followers and you don’t tweet anything about your announcement tomorrow?

Whoever is leading the communication efforts, did not see that it might be a good idea to remind your 1.3 million followers to turn their TV to the NBC channel in their television market?

Are the folks in communication at the Washington Football Team aware that the Today Show airs from 7 a.m. to 11 a.m.? As of now,  still no tweet whatsoever regarding the announcement or the uniform unveiling. Do they expect fans to be sitting there for four hours tomorrow? How about some direction, please?

Did they not see it might be helpful to inform Washington fans they can go to Today.com if they can’t get to a television? Or might Washington fans like to be informed by the team that there is also a Today app?

A tip of the hat to Ben Standig who informed his Twitter followers that it might be during the 8:00 a.m. hour.

I am actually surprised… can’t believe that the Washington Football Team has been silent on “Announcement Eve.” But then again, we are talking about the ownership by the Snyders and the presidency of Jason Wright.

It appears the new name was already revealed — and not by Washington, at least not on purpose, we think.

Should I be surprised? Should any of us be surprised?

 

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