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Daily Record
Daily Record
Lifestyle
Jacob Rawley

Warning issued over fake 'Prime' branded disposable vapes

A warning has been issued over vapes being sold with branding that mimics the highly popular Prime hydration drink.

The drink, which is popular among children, was launched by YouTubers Logan Paul and KSI. Prime drinks were first sold in the UK last year and bottles have been highly sought-after due to a limited supply.

Now, 'new market entrants' appear to be imitating the Prime name and branding in an attempt to sell vape products.

Experts at IndeJuice, the UK's leading online vape store, are urging for intervention by the Advertising Standards Agency and Trading Standards.

The experts say that they are "deeply concerned over recent efforts to imitate the branding of the well-known PRIME hydration drink in vape products."

The public are being warned over products which look to imitate Prime branding (IndeJuice)

Identical vape flavour profiles to those contained in Prime drinks have been readily available in the vape market for over a decade, according to the vape firm.

However, they have warned that some are looking to connect those pre-existing flavour profiles with imitation Prime branding.

IndeJuice already owns the Prime® trademark in the electronic cigarette industry, which they use as a stamp of approval and to confirm the 'authenticity and legal safety' for vape products.

An IndeJuice statement reads: "Maintaining a clear distinction between the branding of the PRIME drink and the flavours available in the vaping industry is important to avoid confusion and ensure that the focus remains on providing a solution for smokers to transition away from combustible cigarettes.

"IndeJuice urges the public to be aware of these copycat products that have not been Prime® Certified for legal safety nor guaranteed as authentic. "

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