Warner Bros. Discovery said it again will hold its 2024 upfront presentation at The Theater at Madison Square Garden on May 15, during what has traditionally been known as broadcast’s upfront week.
The ad industry has gone through changes, and digital companies including YouTube and Netflix have joined the upfront party in pursuit of television ad dollars.
Last year, one of the big media companies, Paramount Global abandoned upfront week and CBS’s annual Carnegie Hall extravaganza in favor of more intimate meetings with buyers and advertisers.
Earlier this week, A+E Networks said its upfront presentation would again be presented virtually in March.
Overall, upfront presentations no longer focus on broadcast network primetime schedules, instead talking about targeting, data, ad tech and attribution. And with more of the media companies’ ad inventory becoming digital, more is being bought programmatically and less during the annual upfront bazaar.
“Warner Bros. Discovery has the strongest portfolio of networks, platforms, and brands in the business, delivering unparalleled scale and reach,“ Warner Bros. Discovery chief U.S. advertising sales officer Jon Steinlauf said. “Our groundbreaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily.
“At this year’s upfront presentation, we are incredibly excited to showcase our innovative advanced advertising solutions, as well as the Max streaming portfolio, which places brands alongside our award-winning series, films, live sports and breaking news,” he added.
