North East fashion rental firm Hirestreet has announced that popular clothing company Warehouse has become the latest firm to join its platform.
The Newcastle city centre business, which was launched five years ago by entrepreneur Isabella West in response to fast and throwaway fashion, gives customers the chance to rent outfits rather than buy items they would potentially only wear once before discarding them. Since launching with the rental of just a few dresses, the firm now sends out thousands of outfits on a weekly basis, while also teaming up with major retailers through its white label platform Zoa Rental, including the likes of M&S, River Island, Oasis, Nobody’s Child, Lipsy and Decathlon.
Now Hirestreet has announced that customers can rent clothing from fashion favourite Warehouse on its rental website in a collection which includes occasion dresses, co-ordinates and suits. Warehouse’s first rental edit is made up of 13 pieces from its main collection, including latest styles from the popular Icons collection.
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The collection items have a recommended retail price of £79 to £228 when purchased directly from Warehouse but will be available to rent on Hirestreet from £16 for four days.
Lizzie Dawson, fashion director at Warehouse, said: “We’re really excited to partner with Hirestreet. As one of the leading fashion resale platforms, specialising in occasionwear, it’s a natural fit for Warehouse and we’re looking forward to the partnership developing and for our customers to have the opportunity to rent Warehouse pieces including sold-out web styles for their special occasions.”
Ms West, managing director and founder at Hirestreet, said: “Launching another iconic British fashion brand onto Hirestreet is a hugely exciting start to 2023, and the sign of things to come in the year ahead as we continue driving the fashion rental revolution. This rental collection is highly-data backed, it has been curated based on thousands of customer-data points, and we are really optimistic about its potential.”
In 2021 Zoa Rental was selected to be on the Tech Nation Rising Stars competition, earning it support from Tech Nation’s alumni network in a bid to support its growth. At the end of last year Ms West was also named on the The Retail Week Tech List, identifying the top 50 digital leaders who are driving retail innovation.
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