You won’t break my soul, but Beyoncé is certainly having a crack at the Beyhive’s bank accounts. With an unexpected merch line for her new album Renaissance, released on Friday, the star has caused another stir.
Yes, there are the expected bits and bobs mega-fans will be well rehearsed in snapping up: your ‘Collector’s Edition’ vinyls (£60), t-shirts with beautiful portraits (£44), and striking posters (£24). But Queen Bey did not stop there. Instead, she has added a multitude of niche treasures waiting to be stockpiled by devoted supporters – and fast: the line is only available for a week.
Matching the album’s high drama and glossy glam aesthetic, you will find crystal-encrusted stretch satin opera gloves (£104), and a folding fan ready to flick when you’re wearing them (£24).
Invest in chunky silver horse hoops (£104) which nod to the album cover that sees Bey scantily clad on her bionic steed, or the ‘Move’ crystal studded durag (also £104).
There are cheaper options too. Like a ‘higher rolling tray’ for £34, where the musician is pictured with a Swarovski studded cigarette between rouged lips, or yellow crime tape printed with her name (three for £44). Wrap that around your body (see Kim Kardashian at Balenciaga’s AW22 show, or Lizzo on the September cover of Elle for reference) and prepare to turn heads.
After more? You’re in luck, because the stars of the show are silver sequinned ‘alien superstar’ nipple pasties — yours for £24. They come star-shaped, as the singer wears them in her promo shots – just add a crystal chain garter set (Beyoncé’s is by Natalia Fedner) and crack back by the nearest disco ball. It sounds tempting enough to us.
Here are the best bits to buy now:
Renaissance Crystal Black Gloves, £104; beyonce.com
Alien Superstar Pasties, £24; beyonce.com
Renaissance Tape Set, £44; beyonce.com
Move Crystal Black Durag, £140; beyonce.com
Higher Rolling Tray, £34; beyonce.com
Renaissance Horse Hoop Earrings, £104; beyonce.com
